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For more than two decades Ted Mouradian, president of the 2% factor, has helped hundreds of businesses create long-term, sustainable behavioral change using his infallible Law of Cooperative Action.
Ted has written five books and his latest book Yep, Sh!t Happens uses the power of story to take the reader on a journey with Cooper that changes the way Cooper sees the world.
By Janice ArnoldiFor more than two decades Ted Mouradian, president of the 2% factor, has helped hundreds of businesses create long-term, sustainable behavioral change using his infallible Law of Cooperative Action.
Ted has written five books and his latest book Yep, Sh!t Happens uses the power of story to take the reader on a journey with Cooper that changes the way Cooper sees the world.

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