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還記得我們之前討論過AI工具如何改變我們的生活嗎？這週的《英語咖啡館》John老師和Cariya老師要來聊聊OpenAI最新功能“購物助手”的發展！

OpenAI在4月推出全新購物功能，將購物助手整合到ChatGPT中，提供個人化商品推薦和直接購買連結。最驚人的是，ChatGPT的週活躍用戶已突破4億！想像一下，如果AI真的取代Google成為主要搜尋工具，它不僅能幫我們找商品，還能影響我們的購買決策。

本集中我們還討論了使用購物助手的各種可能，John老師分享AI如何幫助在穿搭方面不太有自信的人（特別是男性朋友們！）。透過生活方式提示，AI可以建議適合不同場合的服裝選擇，成為你的專屬造型顧問！而對數位行銷人員來說，這波AI購物趨勢可能會徹底改變遊戲規則。以前專注於關鍵字優化，現在必須思考消費者如何「提示」AI，並確保品牌內容能被AI理解和推薦。

Remember when we previously discussed how AI tools are changing our lives? This week on English Cafe, Cariya and I talk about OpenAI's latest "shopping assistant" feature development!

OpenAI launched a new shopping function in April, integrating a shopping assistant into ChatGPT that provides personalized product recommendations and direct purchase links. Most surprisingly, ChatGPT's weekly active users have surpassed 400 million! Imagine if AI truly replaced Google as the primary search tool—it wouldn't just help us find products, but also influence our purchasing decisions.

In this episode, we also discuss various possibilities for using shopping assistants. Teacher John shares how AI can help people who aren't confident about fashion (especially the guys!). Through lifestyle prompts, AI can suggest clothing choices suitable for different occasions, becoming your personal styling consultant! For digital marketers, this wave of AI shopping trends could completely change the game. Previously focused on keyword optimization, now they must think about how consumers "prompt" AI and ensure brand content can be understood and recommended by AI.