世界咖啡館

用新聞學英文|雙語教學花路米:Adidas Puts Swimming Pool Billboard on Dubai Beach 愛迪達在杜拜海邊設泳池廣告牌


Listen Later

🌏Article
Adidas put a billboard that women could swim in on a beach in Dubai for three days, calling it the first in the world.
The five meter tall swimming pool on Dubai's Kite Beach could hold just over 43,500 liters of water — or about 163 baths, reports The Drum. To turn it into a billboard, one side was transparent, allowing people to see swimmers inside of it.
Adidas invited women to swim in the billboard, making them the stars of the advertisement. Videos of the swimmers were also shown on a large screen in the Dubai Mall.
According to a survey done by YouGov for Adidas, only 12% of women in the Middle East are 100% comfortable wearing a swimsuit at a public beach or pool. The research also found that 59% of women aged from 18 to 42 in the UAE feel that the media creates an "unattainable" idea of how female swimmers should look.
The billboard and the survey are both parts of Adidas' "Beyond the Surface" campaign to get more women swimming. The campaign is for the company's new swimsuits that can cover the whole body for women who prefer to show less skin.
Adidas opened the billboard pool to normal women, but some famous women from the Middle East also took part. The first Saudi Arabian woman to climb Mount Everest, Raha Moharrak went for a swim in the billboard. Dareen Barbar, a Lebanese athlete who lost a leg at 15, was also included in the campaign.

🌏Summary
愛迪達邀請女性在一個杜拜海邊廣告牌裡游泳,讓她們成為這則廣告的明星。 泳者的影片也在杜拜購物中心的大螢幕上播出。根據問卷調查,中東只有12%女性對於在公立海灘或泳池穿泳衣感到非常舒適。而這個廣告牌的目的,就是要讓更多女性游泳,並來推廣一款可以遮蔽全身的新款泳衣。這個活動也不乏有一些中東的知名女性參與。像是首位攀登聖母峰的Raha Moharrak以及在15歲失去一條腿的黎巴嫩運動員Dareen Barbar。

🌏Words & Phrases
billboard大型廣告牌
transparent透明的
comfortable舒服的

🌏References
Article: Engoo Daily News
(https://engoo.com.tw/app/daily-news/article/adidas-puts-swimming-pool-billboard-on-dubai-beach/zpjSMuk6Eeuh4W_SheHJLw)
(https://engoo.com.tw/)
Picture: JUPE Design Canva
(https://www.instagram.com/jupeseries/?hl=en)
(https://www.canva.com/)


#每周二、四更新
#沒有廣告不用APP進一步學習語言點選教育電台 語言學習頻道
-----
英語節目主持人:陳彣 (Neil)
法語節目主持人:楊淑娟 (Julia Yang)
-----
Apple|Spotify|Google|KKBOX|Fistory|SoundOn
搜尋訂閱:英語Follow me
-----
▍教育電臺
▍官網:https://bit.ly/39ISswV
▍粉絲團:https://www.facebook.com/educationradio
▍線上收聽:https://bit.ly/3cyxBhE
▍Channel+精選節目:http://bit.ly/499xCn5



Powered by Firstory Hosting
...more
View all episodesView all episodes
Download on the App Store

世界咖啡館By NER國立教育廣播電臺


More shows like 世界咖啡館

View all
Learning English from the News by BBC Radio

Learning English from the News

244 Listeners

敏迪選讀 by 敏迪

敏迪選讀

202 Listeners

呱吉 by 呱吉

呱吉

308 Listeners

Gooaye 股癌 by 謝孟恭

Gooaye 股癌

735 Listeners

從前從前 by 童話阿姨

從前從前

414 Listeners

唐陽雞酒屋 by 唐綺陽

唐陽雞酒屋

334 Listeners

Valentine in Paris by Valentine in Paris

Valentine in Paris

0 Listeners

爸媽好聊育 by NER國立教育廣播電臺

爸媽好聊育

0 Listeners

News For Kids by ICRT

News For Kids

19 Listeners

「藝」百種私房風景 by NER國立教育廣播電臺

「藝」百種私房風景

0 Listeners

做伙學台語 by NER國立教育廣播電臺

做伙學台語

5 Listeners

打開小耳朵 by NER國立教育廣播電臺

打開小耳朵

27 Listeners

小新聞動動腦 by 動動腦小隊

小新聞動動腦

14 Listeners

台語放送 by NER國立教育廣播電臺

台語放送

0 Listeners

故事時光機 by NER國立教育廣播電臺

故事時光機

0 Listeners

職涯履歷煉金術 by NER國立教育廣播電臺

職涯履歷煉金術

0 Listeners

兒童世界報報(Broadcast 4 Kids) by 兒童世界報報

兒童世界報報(Broadcast 4 Kids)

69 Listeners

【生物老師聊自然】小故事,談生態 by 小虎老師

【生物老師聊自然】小故事,談生態

0 Listeners

為臺灣文學朗讀 by NER國立教育廣播電臺

為臺灣文學朗讀

0 Listeners

NER Kids by NER國立教育廣播電臺

NER Kids

9 Listeners

Education聽教育 by NER國立教育廣播電臺

Education聽教育

0 Listeners

口說英語通 by NER國立教育廣播電臺

口說英語通

11 Listeners

大手牽小手-關於幼兒教養 by NER國立教育廣播電臺

大手牽小手-關於幼兒教養

0 Listeners

陪你讀的書 by NER國立教育廣播電臺

陪你讀的書

0 Listeners

法文小日子 by 歐黑莉|Aurélie

法文小日子

0 Listeners