Today Brad & LL recap the great convo that Lesley had with Erika Quest from our last episode. We dug deeper into "System Two" thinking, when to work for free, smoke and mirrors, and constantly prioritizing yourself and your projects.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• System Two thinking

• Smoke and mirrors

• Constant prioritization and Agile

• When to work for free

Episode References/Links:

• Emotional Agility, Dr. Susan David

• Erika Quest's online platform

• Erika Quest on Instagram

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan  

Welcome to the 'Be It Till You See It' podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained 1000s of people around the world. And the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity. And it's the antidote to fear. Each week my guests will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice not a perfect, let's get started.

Lesley Logan  

Welcome back to the Be It Till You See It interview recap where my co host in life Brad and I are going to dig into the epic conversation I had with Erika Quest. Last episode. Oh, yeah, that's right, I said Erika Quest everyone - herself in the flesh. Or, if you know the inside joke, we call her "Awareness." If you haven't yet listened to her on the interview, feel free to pause this now, go back, listen to that one and then come back and join us, or listen to this whole recap, decide what you want to do. Or if you're listening on iTunes, and they just show you this one, and then they show you the next one... whatever order you want to do is totally fine. 

Brad Crowell  

You know, it's all gravy.

Lesley Logan  

It's... thank goodness, it's not surgery so you can go out... any order you want. Okay, so y'all - so excited. Brad and I are a couple weeks away from our Agency MINI program, which is our seven day coaching program, online and it's for fitness business instructors. But anyone, in the service industry, you pretty much can join. We've had doulas we've had yoga instructors. We've had trainers, (BRAD: barre...)

Lesley Logan  

Barre instructors... 

Brad Crowell  

Pilates obviously... 

Brad Crowell  

Yes, we've had nutritionists. So yeah, anyways, Brad, can you tell us a little bit about why they may want to do Agency MINI?

Lesley Logan  

100%. First off, we have an ongoing coaching program for fitness business instructors, entrepreneurs, studio owners... doesn't matter what position you are in the world of fitness business, we work with people in your shoes. And this is (LESLEY: or not shoes, because maybe they don't wear shoes. Maybe...) Maybe it's, yeah. Maybe it's clogs, we work with people and your clogs... (LESLEY: in your crocs) in your crocs, (LESLEY: in your Pilates socks.) In your skis. There we go.

Lesley Logan  

I can't get, I can't beat that one. 

Brad Crowell  

Right. Okay, moving on. (LESLEY: So, anyway...) this seven day coaching program is a chance to get a taste of what the ongoing program is all about. You can come in and and get to know us, you can fall in love with Lesley, you can meet the community...

Lesley Logan  

they might fall in love with you too.

Brad Crowell  

I hope so! 

Lesley Logan  

Well, I do. Um, yeah, you can leave community we bring in our AGENCY members in there. This is again, it's a seven day program. We only run it twice a year. And so this is the last time around in 2021. (BRAD: Yes.) We hope you join us. You can actually get all the information at ProfitablePilates.com/mini which is M.I.N.I. 

Brad Crowell  

Yeah, and depending on when you hear this, you might be setting up for a waitlist. But if you do hear this before August, then when you go to ProfitablePilates.com/mini, you can actually sign up for the event. It's going to be the first week of August, this summer. So we hope you join us it's gonna be an incredible whirlwind of a week, you're gonna learn a ton.

Lesley Logan  

Yeah, cuz you asked we answer hundreds of questions in seven days. It's actually really fun. It's like, I don't I don't know what gamers do. But I feel like a gamer. Like I'm like, hold on. Let me put my blue blockers on. (BRAD: Oh, yes.) Where's all of the liquid supplements I'll need for today? Anyways, that's, I'm excited about that. That's what we're really focused on right now and working on behind the scenes. 

Brad Crowell  

Yeah, it's gonna be amazing.

Lesley Logan  

Okay, so, um, what was our audience question this week? Babe?

Brad Crowell  

We had a really interesting audience question this week. It was what did we do before we were running a Pilates company?

Lesley Logan  

Well, so that's interesting, because how far before? Because before you join me, I'm still running a Pilates company...

Brad Crowell  

That's kind of why I said it was interesting, because you've been at this game for a very long time. And I'm relatively new, although not really... cuz I was working with you, like, you know, behind the scenes, like in the background for a number of years before actually committing to working on this project. Which, I must say, is probably the coolest project that I've had a chance to work on.

Lesley Logan  

Well, thank you. And also yeah, basically, he just made me invoice him for work. And now... 

Brad Crowell  

I did I literally was like, "Okay, here's your invoice for the services I've rendered for your business."

Lesley Logan  

And then I was like, you know what would be really nice? If I didn't get all these bills, and I could just put you on payroll.

Brad Crowell  

Yeah... somehow... and we were already married too, so that's... how about that? Yeah.

Lesley Logan  

I don't know. So anyways, what did we do before that? Well, before, before Brad and I ran a company together, I ran all of my companies myself. But before that, if you really want to know, it's pretty, I think it's obvious if you look at me that I have a lot of jewelry. And I also have an obsession with purses that knows no depths... like, there is actually never enough of (BRAD: Yeah, I...) rose gold jewelry. So if you're sending me rose gold, or I will do yellow gold jewelry. And vintage designer handbags, I'm just putting that out there in case. (BRAD: She doesnt' need either.)

Lesley Logan  

I need... the need... It's never about need y'all. When it comes to those things it is, what, how do they make you feel? And they made me feel really good. So I used to manage jewelry stores.

Brad Crowell  

Amazing. What did you do? So uh, before, after the jewelry stores, you also worked corporate at a big fitness company. So I think that's worth throwing out there. Tons of experience, working in... managing, you know, a bunch of studios at the same time. (LESLEY: like, 9) Dealing with inadequate amount of space to make too much money in. Like all the crazy stories that you hear, you know, and then also you had teacher training program experience, all that kind of stuff.

Lesley Logan  

Yeah, my resume will never fit on one page. And so I will never update it ever again.

Brad Crowell  

I'm not gonna lie, you're not alone. I feel like it's a generational thing at this point. Like, the majority of us who are listening, I would imagine, like, didn't really have the opportunity to do one thing for their entire career. It's just not the how the world works today. In the same vein, I started off coming to LA for music. And then I got involved in startup companies right out of the gate, and did that for a long time. I worked for lots of startup companies. I worked in food. I served tables at fancy restaurants for many years. And that was kind of my lifeline, or at least that's what I told myself. And then finally started a web dev company with a friend of mine. And then you know, started a couple of other ventures before stepping away from all those things and then working full time with you.

Lesley Logan  

You know, so in case you can hear we like to leap a lot... we, we Be It Till You See It on a daily... 

Brad Crowell  

Yeah. And it's interesting. I, we were definitely doing that before we met each other. You know, I projected being a universal rock star into the space for, for a solid 15 years before we met... Took me out a whole new journey down there. But, But Being It Till You See It, it's, it's a fascinating idea. And we're excited about it here. 

Brad Crowell  

All right. Let's talk about Erika Quest. Okay, everyone, Erika Quest i...s she's basically a legend in real life. She is a college dropout, who managed 10s of millions of dollars in ad spend for massive companies, then chose the entrepreneurial path, owning her own Pilates studio for the past 18 years, while traveling the country and the world teaching workshops. And then she launched her own online space where she's part of creating change in the fitness industry. And dare I say it, paying people to be on her platform. She's a charismatic, enthusiastic leader - someone you just want to spend more time with - we're so excited to have her on our pod as a guest.

Lesley Logan  

I know!! So, y'all, this was a lot of fun. I don't know. Well, Brad can answer this, but, like, I was like, I feel like this might be one of those podcasts where it's like you're a fly on the wall. The conversation that she and I typically have on a daily basis which you know, we do talk a lot so hopefully you got a background on Erika in that podcast somewhere.

Brad Crowell  

No, there was a there was quite a history lesson there and lots of exploration of brain, like, she studies the brain... I mean, there's tons of things it was, like, it kept going.

Lesley Logan  

Yeah, anyways, she is one of my, like, older sisters that I never knew I always wanted. Mostly, because I think having sisters can be hard. Anyways, if you have sisters out there I have a sister. I love her. I love her. I love that she's listening. I'm sure my mom's listening so I'm gonna get a text message now. Anyways... One of... but I think it's nice when the universe gives you a sister you weren't asking for. 

Lesley Logan  

Okay. So one of the things I loved was her being willing to fail. And she's like, learns from it. So she used the word reps, I put in your reps, because she does do training and Bosu and stuff like that. And so, if you can think about like, when you go to the gym, you know, you're doing three sets of 15 like, you know, bicep curls, you don't go, "Uh God, I didn't make a perfect bicep curl. Guess I'm done." Like, you just do the reps until you're like, oh, that weight got lighter. So I really love that.

Brad Crowell  

Yeah, I think her application for that, what she's talking about, was about her entrepreneurialism, and also teaching, right? Because when she started to talk about when she was teaching workshops, but the application of what she was talking about with the idea of reps was not only doing the entrepreneurial thing, but also speaking. Like, workshops, coaching, she, she, she said, she has totally biffed it on stage and like, you know, done a really bad presentation, and all that stuff. And if you know her today, you'd be like, "What, that's impossible, no way!" But she was talking about the journey of getting to where she is and having to go through it. And whether that's you like teaching a client - whether you're a new teacher, or maybe you just open a studio - you are going to fail. And that's not a bad thing. That's actually where you learn. Failure creates tension. Tension is the stress... it actually helps you grow. It's a positive thing. When you know that you are going to fail before you get there. Right? So right now, don't be surprised. It's part of being your own business owner. It's part of life.

Lesley Logan  

I was gonna say, let's also say this is part of life. Like I know, I know, so many of you don't even run a business and you're like, what? It's like, even the first time you've changed a duvet cover you're like, "This is a hot mess!" And then you put the reps in and it gets better and better and better.

Brad Crowell  

I definitely had a duvet that's rectangular, but it looked square. And I put the cover on sideways. So there was like a foot of like floppiness at the end, and it tried to jam it... It just...

Lesley Logan  

Side note, I did that the other day. I was like, guess what, stay in that way.

Brad Crowell  

Yeah, I thought it was square... not square.

Lesley Logan  

Messy action... Alright, so what, well, now... what did you love?

Brad Crowell  

Okay, so this was interesting. I didn't really understand the full context of this, so... but, she talked about... She didn't reference the actual book, but it seems like there's a book by a doctor who talks about System One, System Two... And I believe there's even two more systems of thinking. And, so... 

Lesley Logan  

It's called Emotional Agility. And I forget the woman's name. 

Brad Crowell  

Dr. Susan. (LESLEY: Yes. Dr. Susan, something...) David? (LESLEY: Yes.) Dr. Susan David. (LESLEY: Yes.) And so she talked about this idea of System One thinking, which is like your guttural "how you feel right now," like, I want to X... I want to eat that, I want to drink this, I want to sleep, I want to whatever. System Two thinking, what I thought was interesting, what she, how she described it was... almost taking a pause before you engage with someone. So when somebody says something to you, internally processing it before the information comes out of your mouth, you know, going back to them. And you know, how does that, like, when they say something to you the System Two thinking is, how does that make me feel? Why does it make me feel this way? You know, what is my response? What should my response be? And then taking action on processing that information on that thinking.

Lesley Logan  

I feel like System Two thinking would save a lot, me a lot of money in therapy bills... Everybody, like if we all could just like pause, think it through, and then go... how much time we save in the whole life of like conversations, of backpedaling, and saying what you really meant, and like, why you said that, and having to share the entire System Two thinking with everybody. 

Brad Crowell  

Right. Yeah, you don't need to share the whole process. You can process it first. Then share. Yeah, look, I mean, I think we've all you know, had our own gaffes and said things that we wish we hadn't done, you know...

Lesley Logan  

Like daily, like, I think daily. But, maybe not. Maybe it's every other day. I've been working on this System One/System Two thinking. And I'm at the point where I'm going up that was System One. Oh, I'm just I'm labeling right now that's in the mindfulness worlds called label, I'm labeling.

Brad Crowell  

Well, I, I thought it was interesting because the application which with, with, which she was talking about System Two thinking was people who asked you to do something for free. And obviously, you heard with her platform, she's intentionally paying the people who come onto her platform, because she values their time and wants to really create change in the industry. However, she still is - sometimes - willing to do something for free. And that's based on the context of, of the request, right? And for her, that System Two thinking is understanding, "Is this scenario that I've been asked to participate in for free... Is it going to put me in front of other people who have, you know, an opportunity to create more change my life or growth?" Or whatever that might be? "Or is this someone just tried to take advantage of me?" Right? And I think, that idea of System Two thinking, get, you know, she processes all first before responding.

Lesley Logan  

Yeah, I was just talking to somebody about this on kind of a different level, but it was more of like, how does she know what to say yes or when to say no? And she's like, "Oh, well, people are asking, and I just, I feel like I should say yes. But then sometimes I'm like, 'Oh, I should have said no.'" And I was like, "Well, that's why you say - even with your calendar in your hand - let me check my calendar and get back to you tomorrow." Because my calendar is on my phone... But I love to say that because it lets me take a pause. (BRAD: Right.) And think about the thing I being asked to go to and actually think, "Am I saying 'yes' because I don't want to say no and hurt someone's feelings?" Am I saying yes because I really want to do it. Am I saying yes because I don't know how to say, "No," or, you know, there's all these different things. And so by taking that pause and giving yourself a pause, so I'll be reading that book. 

Brad Crowell  

Yeah. Don't worry, we'll put the link in the show notes. For sure. 

Brad Crowell  

All right, well, so finally, let's talk about the Be It actions that you discussed with Erika. What bold executable and trinsic or targeted action items, could we take away from your combo with her? I'm gonna jump right in, and... I think something she said was right up my alley, doing tech, being in tech and working off of a system called Agile. And I'm gonna, I'm gonna tell a little bit of a story here. First off, her Be It action item is constant prioritization. Okay, so constantly analyzing, you know, what takes precedence. What is priority today. And the story I'm going to tell about that is my very first startup company. In 2007, I was part of a startup, a social network, and we were trying to take down Facebook before it ever even started... or, no, Facebook was up and killing it, but we were trying to take it before they clinched the kingpin role. Anyway, we were, we had this grandiose plan of all the things that like, this is what a social network should be and is. And, and it was a crazy, we had like 20, or 30, or 40 different things. And we're like building all these modules, and all this fancy stuff, and doing all this stuff. And we never released any of it. And then when we finally released all of it, at the same time, people were like, "We don't even know what this is, we don't know what to do with it." And we spent like a year and a half, before we really truly, you know, started putting stuff out there. And it wasn't until after that idea that I learned about this concept of Agile tech development where you, you work in really short sprints - they call it - and you work in like a maybe a two week window even. And so your goal is to release the next bite-sized release, like chunks. So if it's like instead of 40 modules, you're releasing only one and you put that out there and you see how people deal with it, engage with it, they give you feedback, maybe if to make it better, maybe whatever. And then eventually you have built the whole, you know, elephant - we're going in reverse here... but... 

Lesley Logan  

It's, just so you know, that's about like, "How do you eat an elephant?" One bite at a time, for context. 

Brad Crowell  

Just going backwards. But, but anyway, constant prioritization. She talks about you know, how how her schedule works, she has built herself income streams, different income streams, and sometimes she has to talk about, you know, income stream A right now and then next week, okay, income stream A is now going to happen in four weeks. So today, what do I need to talk about today? And she's so she's consistently analyzing her... what she's talking about in her marketing and her messaging. And I thought that's so important for everyone to be doing in what they're up to.

Lesley Logan  

I, I'm glad you brought that up because I was coaching someone today. And, you know, she was talking about all the work she has to get done, but also housework and like the rug was crooked, and the bed isn't made and da da da. And I, and I said, you know, "When you look at your things that you have to do today, if they all are just in a list, then they all have this, like equal value, you really have to look at and go, like, why am I doing this right now? Like, why is this the most important thing to me?" And it could be because you're procrastinating on something, or avoiding something, (BRAD: I'm really good at that.) or fear of something, right? But like, by just doing that System Two thinking where you process the thing, then it keeps you from like, making the bed and taking out the trash, over and over and over again, without actually, just like, sending the email about the thing that you want to be doing.

Brad Crowell  

Right. Yeah. (LESLEY: Cool.) That's right. All right. Well, what about you?

Lesley Logan  

My biggest takeaway, of course, was the smoke and mirrors. So... of course it was! So, I know a lot of people like, sometimes it's scary to dream big, or just feels like a lot. And the reality is, is like you have to, you have to like put out in the universe, what you want to be doing. So if you want to be working out five days a week at the gym, doesn't mean that you like to have to start from zero to five, you just go I'm going to work out five days a week at the gym, and some goes, Oh, you're doing next week? Oh, I've got five workouts planned. Like, right, you're just you keep saying the thing. And... (BRAD: speaking it.) speaking into existence, it's Be It Till You See It, yo. And I, I really, I think it's really easy for us to say we're gonna do something and then like all the different reasons. But like, even this podcast, we would go around for months, like, "Oh, we're putting a podcast together." I didn't have a link for an interview... 

Brad Crowell  

Months is, uh... (LESLEY: years?) Months is nice. I'm pretty sure it was years.

Lesley Logan  

Years. "We're doing a podcast, we have a podcast," and...

Brad Crowell  

Podcast is comin'!

Lesley Logan  

It's coming! And, and so I really, I really love this because the truth is, is that nothing is ever ready. This podcast, even with an extra month wasn't ready. Like we are, you know, like it's, it's, you're not, you're not lying, but you actually do the work. But you just have to do the smallest part of it. You don't have to take it all on. You don't have to wait for it to be ready for it to be real. So that was, I just really love. I love the, love the verbalizing it. I'm a verbal processors, so obviously I love that.

Brad Crowell  

Well, I was also laughing because it is like directly Be It Till You See It. 

Lesley Logan  

Well, I mean, I (BRAD: It's literally that.) I totally bring people on to talk about how they're Being It Till They See It. Just so you know.

Brad Crowell  

Yeah. So and she's, she, she was sharing a story about launching her online platform. And she's, you know, she knew it was happening. It was a concept that she knew she was going to roll out. And so she started talking about it before it was available in the same way. I know the two of you just recently wrapped a course that she put out together. It was a month long program...

Lesley Logan  

People can get it. 

Brad Crowell  

People can get it. Yeah. I'm all about that. It's, it was actually an incredible response to that program. But the, the reality is it took... it was like a year of prep, planning, thinking, speaking it into existence, before it ever actually came about. And that was her whole idea of, of smoke and mirrors. And not in a snake-oil, weird way, but in the sense of like, like, you know, you're gonna make it happen, it's just not there right now. And that's okay!

Lesley Logan  

Yeah, it's really okay. And it's, we did plan that for over a year. And then it only took a month, was a month long course, but a year of prep. We just kept speaking about it, and what was so cool is that when we actually launched, people were like, "Of course, they're doing this, this is the thing that they said they were doing."

Brad Crowell  

Everybody knew was coming. 

Lesley Logan  

Everyone knew it was coming. So um, so I hope. I hope everyone takes a moment today to like, sit down and think about what you want in your life and just tell someone, "Guess what I'm working on right now?" Oh, I have this other thing I want to say - hold on - about the course. So here's the thing. Okay, I have a friend who actually knew Gabby Bernstein before she was like, known as Gabby Bernstein. So for those of you who are in the spiritual wellness help, like self help stuff, you are very familiar with Miss Gabby. So anyways, this girl, Gabby, literally Gabby, would tell everyone, "I'm going to meet Oprah one day." "I'm actually," they're like, "Oh, what are you working on?" "Oh, I'm working on this project so that I can meet Oprah. Oprah and I are gonna talk about this project." She just kept telling every single person she was gonna freakin meet Oprah Winfrey. Homegirl has been on Oprah Winfrey's Show. She... Oprah Winfrey talks about her a lot. Like, they are two peas in a pod. And another example of of Gabby, this is how she talked to everyone. She was at Bloomingdale's looking at bedding which bedding at Bloomingdale's is like beautiful and no one buys it right? And she, this, the salesperson comes up and she's like, "Oh, can I help you with this?" And she's like, "Actually, I'm going to buy this soon. I'm gonna make enough money to buy all of this. Thank you!" And she's like, "I'll let you know when I'm ready." And she would just walk off. But she would go to places. And she would look at the things that she wanted to have. And she would look, like, she would speak what she wanted to existence. And homegirl is Gabby Bernstein with that bedding from Bloomingdale's, and friends with Oprah. So that is my like, I just feel like that's such an, and that comes from someone who knew her when. So it's true.

Brad Crowell  

Yeah, I think that the first person that you have to convince is yourself. Oh, yeah. And it's so hard to convince yourself when it's all in your head. And I know that because I'm an, I'm an analyzer. So it's really easy for it to all be upstairs. And "speaking it" is very foreign to me, it's a it's a little awkward sometimes. In fact, there's a lot of fear when I start to tell people... Like I'm proclaiming something, like, it's, you know, that's a weird, like, that's the weird vibe that I'm bringing to it. But having now in... be..., you know, began to incorporate speaking into my, my life, my world, it is... It allows things to be so much more clear in my own head, which is this weird irony, right? But when I know that this is, this is how it's gonna be and this is what's gonna happen it changes my own thinking.

Lesley Logan  

Well, you know, here's the thing. The reasons that like human beings survived the evolutionary process of them was our ability to storytell. So we didn't become like, we didn't get to stick around this planet by keeping it all in our head. We, we stuck around and we grew, and we thrived, because we would tell a story. So even if you're telling yourself the story of who you're going to be, or what you're gonna do, like, that's how it happens.

Brad Crowell  

Well, I love it. I mean, just listening to Erika is so inspiring. And like I said at the beginning, we're so excited that she was able to join us and grateful for her and her enthusiasm for life.

Lesley Logan  

I know everyday, Erika, everyday.

Brad Crowell  

Yeah.

Lesley Logan  

All right. Well, I'm Lesley Logan.

Brad Crowell  

And I'm Brad Crowell.

Lesley Logan  

Thank you so much for joining us today. We're really grateful you're here. How are you going to use these tips? Like, listening to this episode, the word straight out of Erika's mouth, like, how are you going to use them? What we'd love for you to do is screenshot this, write your takeaway in there, tag Erika Quest, tag Be_It_Pod. And let us know. And also, if you can, share this episode directly with a friend. Text them, tell them they have to listen to it saying, "This is why I thought of you." That's really important so that they understand that it's important and, and not only will it change their life - will help them Be it Till They See It - it really helps this podcast get out to many, many, many more ears because I got big dreams for it, which I'll explain on another pod. All right, until next time, everyone, Be It Till You See It. 

Lesley Logan  

That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be_It_Pod on Instagram. I would love to know more about you share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan  

Be It Till You See It as a production of As the Crows Fly Media.

Brad Crowell  

It's written, produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell.

Lesley Logan  

Kevin and Bel at Disenyo handle all of our audio editing and some social media content.

Brad Crowell  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist Gianfranco Cioffi.

Lesley Logan  

Special thanks to our designer Jaira Mandal for creating all of our visuals, which you can't see because this is a podcast, and our digital producer Jay Pedroso for editing all the video each week, so you can 

Lesley Logan  

And to Meridith Crowell for keeping us all on point and on time.

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