Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

You Can Sound Better for Only 100 Dollars (Big Podcast Insider Issue 175)


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In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building.

Key Themes

  • Affordable podcasting equipment options
  • Ensuring podcaster well-being
  • Engaging audience interaction techniques
  • Importance of editing for focus
  • Dealing with social media algorithms
  • Building true fan connectivity
  • Diversity in podcasting guests

Topics covered in this episode:​

  • Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget.
  • David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes.
  • A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences.
  • Reflections on the importance of editing and structure in podcasting to ensure episodes remain clear, focused, and accessible to listeners.
  • Consideration of current social media trends and their impact on creators, including the shift towards algorithmic content prioritization.
  • An exploration of Patreon's role in fostering deeper connections between creators and their true fans, and its implication for creators' control over their work and income.
  • The significance of diversity in podcast guest selection to ensure a wide range of perspectives and voices are represented in the podcasting space.

Episode Timestamps

  • 06:12 Focusrite interfaces - a reliable and efficient solution.
  • 11:06 Top players dominate with money, knowledge, content.
  • 13:44 Editing issues make listening harder, removing "immersion."
  • 16:59 Interactive content and accessibility to build podcast community.
  • 19:50 Enhanced episode notes and accessibility features for podcasts.
  • 25:26 Podcasters sacrificing themselves for their shows' success.
  • 28:08 Versatile podcasting toolkit, personalized coaching for growth.
  • 29:28 Subscribe to Build a Big Podcast with a single click

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 175 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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