Get your first challenge free plus 2 weeks full access (also free) to Wits & Weights Physique University (WWPU) plus a custom nutrition plan, live coaching calls, monthly workout programs and challenges, weekly check-ins, a supportive community, a resource vault, and courses on fat loss, physique development, and more!

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I have a problem with nutrition coaching today. The point of coaching isn't to calculate your macros and create meal plans. We have apps and technology that can do this better than any human. 

So then what does valuable coaching actually look like?

Learn exactly how to DIY your nutrition tracking using my favorite food logging app (which adapts to your unique metabolic response to give you accurate calorie and macro targets) and AI to generate customized meal plans around your preferences and lifestyle. These cost a fraction of what many coaches charge while delivering more precise results.

The true value of coaching today lies not in number-crunching but in the human connection. Effective coaching provides 6 things that only a human can when life gets messy, you hit a plateau, you're struggling with the mental aspects of transformation, and need a world-class education in behavior change and physique development science.

Enjoy my rant!

Episode Resources:

• Join WWPU and get access to Tuesday's live sprinting workshop and your first challenge + 2 weeks FREE: witsandweights.com/physique
  • BONUS: I am developing a new course on how to use AI to create your meal plans and more, included free of charge in WWPU
•  Try MacroFactor for free with code WITSANDWEIGHTS

💪 Join Eat More Lift Heavy - a 26-week evidence-based strength training and fat loss program for lifters over 40 to build muscle, lose fat, and maintain your weight loss and physique (even in perimenopause and menopause)

📱 Get Fitness Lab - AI-powered coaching app for evidence-based fitness and nutrition over 40. Real-time, personalized guidance that evolves with your data and lifestyle to help you build muscle, lose fat, and body recomp

👥 Join our Facebook community -  For adults over 40 who want to build muscle with strength training and lose fat with evidence-based nutrition. Support for lifting weights, hypertrophy, fat loss, and hormones.

👋 Ask a question or find Philip Pape (evidence-based nutrition coach) on Instagram & thanks for making us one of the best fat loss and nutrition podcasts for adults over 40! 🙏