In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust.

Together, they dive deep into how eCommerce brands—especially those with purpose at their core—can build, nurture, and sustain trust with their customers in a saturated and often unethical marketplace.

From the environmental and human cost of fast fashion to the transformational power of purpose-led storytelling, Claire offers real-world insights and strategies that any values-driven business can implement right away. This conversation is both inspiring and practical, filled with empathy, truth-telling, and actionable takeaways.

By listening to this episode, eCommerce entrepreneurs will learn how to build trust in meaningful and authentic ways that turn customers into loyal advocates. You'll discover how trust impacts the success of your Meta ads, why slow and purpose-led brands have a unique opportunity to stand out, and exactly what you can do—starting today—to connect with your customers on a deeper level. Whether you sell fashion or tea, this episode will help you transmute connection into conversion.

Resources, Links & Mentions

• Learn how to run your own ads like a pro: The ROAS Lab

  Let us take the wheel and run your ads for you: Done-for-you Meta Ads

  Unsure which option is right for you: Take the quiz

  Megan Winter on Instagram: @meganwinter

  Lume Marketing on Instagram: @lumemarketing

• The Fashion Advocate: www.thefashionadvocate.com

• Claire Goldsworthy: @thefashionadvocate