Introducing A Big e.l.f.-ing Announcement from Throttle Therapy with Katherine Legge.

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On this episode of Throttle Therapy, Patrick O’Keefe, Vice President of Integrated Marketing for e.l.f. Cosmetics, joins Katherine to announce their pivot to NASCAR! Patrick shares why e.l.f. got involved in motorsports, how their partnership with Katherine came to be, and the success of their activation at Indy last year.

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