Dustin reveals the counterintuitive truth that you only need three types of offers to build a seven-figure coaching or consulting business. Drawing from insights shared at the recent Seven Figure Leap mastermind retreat, Dustin breaks down the "wide, deep, and long" offer framework that eliminates confusion and creates clarity in your business model. He explains how wide offers (like books or workshops) create customers, deep offers (like coaching programs or consulting engagements) generate cash, and long offers (like masterminds or memberships) provide consistency. With real examples from multiple six and seven-figure businesses in his mastermind, plus a transparent look at his own offer stack at Seven Figure Leap, this episode challenges you to simplify your business and focus on what actually scales. If you've been overwhelmed by too many offers or unsure how to structure your business for sustainable growth, this framework will give you the clarity you need to move forward with confidence.

Chapters:

1. (00:00:00) - Teaser: You Only Need Three Offers
2. (00:00:17) - Introduction to the Seven Figure Leap Podcast
3. (00:00:35) - The Three Offers Framework Revealed
4. (00:00:53) - Theme from the Mastermind Retreat: Simplicity Scales
5. (00:01:26) - Why Offers Are a Perpetual Problem for Creators
6. (00:01:47) - Wide Offers: Creating Customers at the Front End
7. (00:02:32) - Examples of Wide Offers: Books, Workshops, and Challenges
8. (00:03:42) - Deep Offers: The Core Transformation That Generates Cash
9. (00:04:48) - Examples of Deep Offers: Coaching, Consulting, and Services
10. (00:05:52) - Long Offers: Building Consistency Through Continuity
11. (00:06:43) - The Ideal Revenue Ratios: 5-10-80 Framework
12. (00:08:33) - Why You Only Need One Offer in Each Category
13. (00:09:47) - Seven Figure Leap's Offer Stack Revealed
14. (00:11:49) - How the Mastermind Functions as Our Long Offer
15. (00:13:16) - Book a Strategic Call to Simplify Your Business

Links and Resources

1. Dustin on LinkedIn
2. 7 Figure Leap

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