Your Brand Amplified

Traci DeForge, founder of Produce Your Podcast, is a trailblazer in the podcasting industry, transforming her passion for storytelling into a thriving business. With a background in broadcast journalism, she has helped countless entrepreneurs and businesses navigate the world of podcasting, emphasizing the importance of defining a clear purpose and strategy. Traci believes that podcasting is not just about content creation; it's a long-term investment in brand visibility and audience engagement.

Through her innovative approaches, such as the Sponsorship Circle program, Traci connects podcasters with brands, fostering meaningful partnerships that drive success. She shares inspiring client success stories, illustrating how dedication and consistency can lead to remarkable growth and opportunities, including TEDx speaking engagements. Traci’s guidance is rooted in her belief that everyone has a unique voice worth sharing.

If you’re considering starting a podcast or looking to elevate your existing show, Traci invites you to book a call to discuss your ideas. There’s no hard sell—just a genuine conversation to explore how you can effectively bring your podcast vision to life. Take the first step toward your podcasting journey today!

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Matthew Poll, founder of Green Chart, delves into the concept of personal archetypes, guiding readers to uncover their unique strengths and potential. Drawing from his entrepreneurial journey and extensive experience in coaching, Poll emphasizes the importance of taking ownership of one’s life and choices. His book Find Your Hidden Strengths presents a powerful framework for understanding how individuals can navigate challenges and harness their innate abilities to achieve success.

Poll identifies two primary archetypes—dreamers and wanderers—encouraging readers to reflect on their own traits and tendencies. Through self-discovery and practical exercises, he empowers individuals to identify their strengths and apply them in both personal and professional contexts. His insights foster a sense of responsibility and growth, inspiring readers to take charge of their destinies.

If you're ready to unlock your potential and embrace personal empowerment, Find Your Hidden Strengths is a must-read. Visit Matthew Poll’s website to take the strengths quiz and explore additional resources that can help you on your journey of self-discovery and growth. Dive into the book and start transforming your life today!

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Ever wondered how a Danish environmental innovator turned tech entrepreneur weaves spirituality into his business model? Calvin Correli takes us on a journey that blurs the lines between professional aspirations and personal evolution. He discusses how early dreams of advising world leaders and a childhood intuition for spirituality took a backseat as he embarked on an American technology career, only to re-emerge and profoundly influence his work and life philosophy. Correli's brainchild, Simplero, stands as a testament to his vision, offering a seamless tech solution for the spiritually inclined and the practically overwhelmed, and his written works fuse personal growth with entrepreneurial prowess.

This episode peels back the layers of authenticity in the corporate landscape, with Correli arguing for a work-life blend where one’s entire self is not just welcomed but necessary for success. We tackle ideas such as branding being the soul of a company, with anecdotes on Microsoft's branding journey and Zappos' corporate culture coup. Then there's the challenge of ignoring instincts and the paralyzing effect of shame on our work personas. Correli shares how his approach to streamlining business operations—rooted in shedding fears and embracing vulnerability—has spurred Simplero's growth and resonated with its user base.

In our inspiring conversation, we reveal how Simplero's nurturing culture fosters personal and professional development among its team, highlighting the importance of coaching and emotional growth in the tech world. Correli underscores the counterproductivity of comparing our journeys to others and focuses instead on cultivating our unique paths for a more significant impact. The discussion also ventures into Simplero's strategic position in the market, its bespoke offerings for coaches and educators, and how Calvin's unwavering belief in oneself is the secret sauce to everlasting growth—both for individuals and for ventures like his. Join us for an episode that's a riveting mix of entrepreneurial spirit and soulful insights with Calvin Correli.

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Strap in for a transformative ride with marketing maven Erin Marcus as we unravel the fabric of entrepreneurship, from its intricate challenges to its liberating triumphs. From the bustling streets of Chicago to the daring world of business ownership, Erin and I share a heart-to-heart on the delicate balance needed to foster growth and scale a venture. With humor and candor, we dissect the pitfalls of 'shiny object syndrome,' the empowerment found in strategic intuition, and the sheer vitality of self-trust that propels us forward.

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Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Ever wondered how a background in psychology and criminology could revolutionize the content marketing world? Rai Cornell, the mastermind behind Cornell Content Marketing, joins us to share his unique blend of emotional intelligence and ethical persuasion that's shaking up the industry. Discover how Rai's expertise in human behavior empowers his approach to marketing, fostering deep connections between brands and their audiences. His journey is a testament to the value of diverse experiences, offering fresh perspectives on creating marketing campaigns with heart and integrity.

Navigating the growth of a content creation agency into a full-fledged organic marketing powerhouse can be complex. In our candid discussion with Rai, we uncover the significance of tailoring content strategies to align with business objectives and the savvy expansion into design services. As we confront common copywriting blunders and the controversial use of AI in content generation, Rai stresses the importance of crafting messages that resonate on a human level. His client-centered ethos shines through as we examine his agency's evolution and commitment to principled organic growth.

Ethics in marketing isn't just a buzzword; it's a creed by which Rai Cornell stands firmly. This episode delves into the nitty-gritty of email marketing that values trust and relationships over bombarding clients with information. Short, succinct landing pages that respect the customer's time and intelligence are the order of the day. We wrap things up by championing the golden rule in marketing—treat customers as valued partners. From the psychology behind engagement to the power of owning our narratives, Rai's insights offer a blueprint for success that extends far beyond the business world. Join us for a conversation that's as enlightening as it is empowering.

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Discover how an unconventional journey can lead to extraordinary success as we sit down with Drew Glover, founding partner at Fiat Growth and general partner at Fiat Ventures. Drew's path from sales and insurance to becoming a fintech visionary is not just inspiring but also a testament to the power of passion and resilience. Alongside his co-founder, Alex Harris, Drew has built an influential ecosystem that champions financial literacy and inclusion, making significant strides in diversifying venture capital and tech industries. Hear firsthand how they’ve supported startups, fostering meaningful opportunities and driving impactful change.

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Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Andrei Mincov’s journey from Russia to Canada illustrates the transformative power of intellectual property. As the founder of Trademark Factory, he has dedicated himself to helping businesses navigate the complexities of trademark registration. Understanding how to protect your brand is essential for long-term success.

Trademark Factory offers a streamlined approach to trademarking, ensuring a high success rate that outshines the industry average. By focusing on strategic trademarking, Andrei empowers entrepreneurs to safeguard their creative assets and enhance their brand recognition.

Don’t leave your brand’s future to chance. Get on a free call with a Trademark Factory strategy advisor today and take the first step toward protecting your brand!

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Roger Pearson, a seasoned entrepreneur with over 40 years of diverse business experience, shares invaluable insights into the essential foundations of small business success. His journey, which spans various industries from lawn care to restaurant management, culminated in his entry into tax preparation in 2002. Pearson emphasizes a critical gap in traditional education systems, which often overlook vital aspects of small business management. To bridge this divide, he has developed online courses that cover key topics such as business structure, bookkeeping, and tax implications, ensuring that aspiring entrepreneurs are equipped with the knowledge they need to thrive.

In his discussions, Pearson highlights the importance of understanding different business structures—like LLCs and S-Corps—and the real-world implications they carry, particularly concerning taxation and liability. He shares relatable case studies that illustrate how proper business setup can significantly enhance the prospects of small business owners. Moreover, Pearson stresses the necessity of continuous learning and mentorship, urging entrepreneurs to actively seek guidance from experienced advisors. This commitment to ongoing education helps avoid common pitfalls and fosters a mindset geared towards growth and adaptability.

For those looking to take their entrepreneurial journey seriously, now is the time to act. Protecting your brand is an essential step in establishing a successful business, and you can start by arming yourself with vital knowledge. Visit this link to access a free report that will guide you on your path to safeguarding your intellectual property. Your business deserves the best protection—let’s get started on this vital journey together!

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Matt Shoup's journey from facing childhood challenges in New Jersey to building a successful million-dollar painting business in Colorado is truly inspiring. After being fired from a bank, he turned adversity into opportunity by founding M & E Painting. His emphasis on storytelling and vulnerability in business has allowed him to connect authentically with clients and grow his ventures, including real estate and a jiu-jitsu academy.

A passionate traveler, Matt's experiences studying in Spain and hiking the Camino de Santiago have shaped his philosophy on meaningful journeys. He places great importance on father-son relationships and has organized trips that foster deep conversations and connections. His faith journey also underscores values of love and grace, as he aims to inspire the next generation through initiatives like his upcoming children’s book, "JJ Learns Jiu-Jitsu."

Are you and your son interested in participating in the Hike of a Lifetime? If so, fill out the form on their website to embark on a journey that emphasizes connection, growth, and unforgettable experiences!

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Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Carrie Colbert’s journey from being the first in her family to attend college with a degree in petroleum engineering to a successful entrepreneur is truly inspiring. With over twenty years in the oil and gas industry, including a significant tenure at Hilcorp, she developed a robust understanding of business dynamics. Transitioning to entrepreneurship and social media influencing, Carrie sought to create a broader impact beyond traditional corporate roles.

Her founding of Curate Capital represents a pivotal moment in her career, focusing on investing in women-owned businesses. With an impressive $15 million raised for her venture capital fund—80% of which comes from female investors—Carrie is committed to reshaping the investment landscape. 

She addresses the unique challenges women face in securing capital and emphasizes the importance of aligning with investors who share similar missions and values. Through her work, Carrie Colbert exemplifies the power of community and support in fostering an equitable and impactful entrepreneurial ecosystem.

We’re happy you’re here! Like the pod?

Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com