Your Brand Amplified

Have you ever imagined what could happen when you fuse energy, joy, and authenticity into your business? We bring you an electrifying chat with our guest, Michele Vilseck, the energy queen herself. She is a magnetic speaker, event consultant, COO, and industry expert who believes in the transformative power of energy. Michelle offers intriguing insights into the quest for her authentic brand, and how she helps entrepreneurs infuse energy back into their businesses. She also talks about the undeniable value of coaching and the fresh perspective it provides.

The episode takes a empowering turn as we dig into the role of women in the business success equation. We share a riveting tale about aiding a woman in making $20,000 on an event by acting as her emcee, underlining the weight of energy in sales. Unveiling a project aimed at enabling women to secure business funding and protect themselves from unforeseen events, we bring to light the importance of self-care and establishing business credit. Listen in to see how we're challenging the norm, championing the cause for women, and building a sisterhood in business.

We move from the personal to the professional as we tackle the importance of authenticity in business. Michele, with her vast experience in event planning, takes us through her unique method of crafting tailored packages for clients based on shared vision and values. We delve into a profound discussion about the struggles of meeting societal expectations and preserving one's true self. We also explore the benefits of virtual events in business growth. Michele shares how virtual events can be a powerful tool to build trust and connections, particularly for businesses operating outside the immediate area. Join us and get ready to amplify your business with the energy queen herself, Michele V.

Get her free guide and training: "Unleash the Funds" event where you'll learn how to unlock $50-$100k in zero percent interest for your next business or real estate deals. https://www.unleashthefunds.com

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YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

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What does selling dirt at the age of five lead to? If you're Uroš Lovišček, a Slovenian entrepreneurial powerhouse, it's the first step on a lifelong journey full of hustle and ingenuity. In our latest episode, we share his remarkable journey from his humble beginnings to establishing an accounting firm and car logistics company. Uros' story is a testament to the importance of having a side hustle and its role in offsetting expenses and saving on taxes. His experiences promise to inspire and guide those eager to carve their own entrepreneurial path.

Is introversion a barrier to success? Hear the incredible story of a tax advisor who turned her perceived weakness into an asset. We delve into her journey of overcoming introspection to start her business and merge it with her father's company. In this process, she had to step out of her comfort zone and acquire new skills, ultimately becoming a fractional CFO. Her reflections on the power of perseverance will undoubtedly uplift anyone just starting out in their career or business.

As business owners, what are the financial mistakes that you need to avoid and how can you maximize your tax benefits? In this episode, we tackle these questions head-on. We'll address common financial blunders, the importance of understanding your expenses, and choosing the correct business structure. We'll also share crucial insights on cash flow planning, maximizing tax benefits, and maintaining accurate bookkeeping. Remember, genuine intent is key, and doing business should not just be about the tax benefits. Grab a notepad and prepare to gain a wealth of knowledge on how to navigate your business finances more effectively!

Follow Uroš on Instagram: https://www.instagram.com/uros_themfcfo/

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For the accessible version of the podcast, go to our Ziotag gallery.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Picture a young girl, trapped in an abusive home and an evangelical Christian cult, using the power of her imagination to escape her circumstances; that girl is our guest today, Shana Francesca. Now the founder and CEO of Concinnate, Shana's unforgettable journey presents a raw, unfiltered exploration of the human spirit's resilience. Her experiences, both tragic and inspiring, shaped her into a leadership development coach aiding others in recognizing patterns in their lives, fostering curiosity, and trusting their intuition.

Our conversation with Shana is brimming with life-altering insights. From surviving an oppressive upbringing to finding solace in her neurodivergence, her transformative journey is as moving as it is enlightening. We discuss how she harnessed her passion for interior design to create Concinnate, a business dedicated to helping others strike a balance and find healing. Her unique approach to coaching enables individuals to live intentionally, acknowledging the impact of our actions on others, and most crucially, ourselves.

The latter part of our dialogue takes a deeper plunge into the core of human authenticity and spirituality. Embracing discomfort, confronting the vulnerability of entrepreneurship, and the paramount importance of living truthfully - Shana leaves no stone unturned in this heartening exchange. We explore her spiritual journey, the decision to break away from religion, and her belief in the interconnectedness of life. Get ready for an emotional roller-coaster ride, filled with revelations about the power of embracing discomfort, recognizing patterns, and leading an authentic life.

https://www.concinnate.world/

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For the accessible version of the podcast, go to our Ziotag gallery.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Ever wondered why your marketing strategies fall flat while your competitors' flourish? Roy Furr, a seasoned copywriter and fractional CMO, swings by to share some hard-earned insights. With a career pivot from customer service to marketing maven, Roy shares the fundamentals of direct response marketing, how it differs from other advertising forms, and how this knowledge can equip businesses to step up their game.

Dive into an engaging conversation that traverses the path of copywriting, blending in artificial intelligence and underscoring the importance of meticulous research. Detailing how aligning your offer with the market is crucial, Roy shares effective copywriting strategies that delve into problem understanding, agitation, invalidation, solution, and action. We also shine a light on the rising media costs and increasing privacy laws, potentially impacting business success.

Buckle up as we discuss building a successful and scalable business through two marketing departments, a strategy that could put you ahead in customer acquisition. Drawing from the principles of "Scientific Advertising" by Claude Hopkins, Roy explains how this century-old wisdom still holds relevance in the digital age's marketing. With insights on understanding the customer journey and crafting effective marketing strategies, this episode promises to be a gold mine of practical knowledge for businesses striving to make their mark.

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For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Couldn't we all use a brand amplifier? Power up your headphones, because today’s show is a masterclass in branding and marketing with the brilliant Theresa Rose, a brand crystallizer and a two-time TEDx speaker. She’s here to shake up your ideas about brand messaging and share her journey of discovering her passion and purpose in helping businesses and individuals crystallize their brands. We’ll delve into what it means to have a clear and consistent message and how it can attract quality amplifiers for your brand. Theresa will also share her knack for using simple and analog technologies, like cocktail napkins, to convey messages and build relationships.

Ever wonder how TEDx speakers are able to distill complex ideas into memorable, bite-sized nuggets of wisdom? Theresa and I will pull back the curtain on TEDx talks and their powerful platform for sharing 'an idea worth spreading.' We'll discuss the art of crafting a clear, concise idea that can be summed up in just 12 words or less, and the importance of having a 'through line' in all of your work. Get ready to take notes as we also share our personal insights on navigating career growth and transitions, the changing landscape of the workforce, and the pivotal role of clarity and confidence in it all.

Ever thought of a cocktail napkin as a tool for personal growth? Theresa has. We'll discuss the power of using visual aids, like cocktail napkins, to communicate and connect with others. And because we're all about embracing the authentic self, we'll explore how knowing your unique identity can lead to meaningful opportunities. Tune in to learn how to master the art of personal branding, from emerging thought leaders to million-dollar speakers, as Theresa shares her process of working with individuals at various stages of their business. Don't miss this eye-opening conversation on clarity, authenticity, and finding inspiration in every day.

Click on the link for complimentary access to Theresa's 10-part video course and supplemental PDF on The Crystallization Process: 10 Steps to Clarify, Amplify, and Monetize Your Brand and Business. https://www.theresarose.com/clear

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

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Ever wonder why creativity takes a back seat in our education system? Join me as I engage in an insightful conversation with the multi-talented Henry-Cameron Allen, a theater director, and educator who grew up experiencing diverse cultures. His experiences, passion for life skills, and the sheer importance of creativity in our lives shape an enlightening narrative that will make you question the current American education system.

In our heartfelt discourse, we journey together through the power of hands-on experience in arts and the real-life skills it imparts. We learn how Henry-Cameron discovered his unique artistic voice through on-stage training and mentorship, driving home the need for a balance between STEM and the arts. We delve into the heart-wrenching concept of 'peregrines,' parents who have outlived their children, and the societal perception around it. Hearing the founder of the Lost Travelers Club share his personal journey resonates deeply, a testament to human resilience and the transformative power of unexpected life shifts.

Lastly, we share Henry-Cameron's journey of creating and then giving away a theatre company, the reflections and the decision to reclaim and revitalize the brand, and the lessons learned. It is a testament to the importance of trusting oneself and the magic that can come from unexpected shifts in life. This episode is about resilience, creativity, life skills, and ultimately, the power of following one's instincts. So, sit back, open your minds, and let's explore this together.

Visit Henry's charity page (www.HenryAllen.org/charity) and consider sponsoring any of the three charities he support. The Liminos Project, The Lost Travelers Club, and Desire Child Care Organization.

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For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Ever thought about the intersection of entrepreneurship and nature or how the philosophy of seasonal change can apply to business? Embark on a journey with us as we explore these unique parallels with our guest, Peter Wasmer, a seasoned entrepreneur whose insights stretch from the corporate landscape to the creation of his own ventures. Drawing from his father's pursuit of the American dream, Peter shares his transformation from working for big corporations to becoming an entrepreneur and the valuable lessons he's garnered along the way.

We'll be delving into the world of service-based businesses and the challenges they face in this episode. From the difficulties of employee recruitment and retention to the vital role of customer ratings, we explore it all. Peter, a non-technical founder, walks us through his experiences in creating an automated system that is changing the way service businesses operate. It's a tale of persistence, creativity, and successful collaboration with engineers despite the absence of a technical background.

Lastly, we'll dive deep into ProValet, Peter's latest venture that's causing a wave of positive change in the service industry. Peter gives us a firsthand look at how ProValet is simplifying communication and streamlining operations for service businesses. The conversation takes an inspirational turn as Peter talks about the role of nature in business philosophy and how the ebb and flow of seasons can be used to foster resilience and creativity in our entrepreneurial journey. Get ready for an episode packed with insights, inspiration, and innovative thinking.

Book a free, 15 minute consultation with Peter to learn more about ProValet.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Journey with us as we dissect the bustling world of digital marketing with our esteemed guest, Emanuel Rose. We promise to equip you with all you need to navigate the fast-paced, evolving world of e-marketing and AI. As we analyze the importance of authenticity in the digital realm, you'll gain an understanding of how a genuine human connection can significantly boost your social media presence.

Struggling with the generational gap in your market audience? We've got you covered. We explore the importance of adapting your marketing strategies to effectively engage with multiple generations, particularly the young and tech-savvy Generation Z. Don't miss out as we share insights on how to strategically use AI, data mining, and video marketing for optimal results.

But that's not all. Get ready to explore the intricacies of e-commerce and the crucial role of selecting the right agency to accelerate your business growth. Learn from Emanuel as he enlightens us on how he successfully amplifies his brand through various platforms. Engage with us as we delve into the potency of consistent messaging and audience engagement for brand success. Stay tuned for this insightful episode, a treasure trove of knowledge for the modern digital marketer.

Learn more about Emanuel at https://emanuelrose.com/

We're happy you're here! Like the pod?

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We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Ever imagined what it takes to transition from the security of a corporate job into the exhilarating world of entrepreneurship? Eric Estevez, a finance and marketing professional turned entrepreneur, is here to shed light on how to make that leap. Drawing from his unique journey, Eric shares how becoming a father at a young age sparked his entrepreneurial spirit and how his corporate background equipped him with the essential leadership skills and resources to successfully launch ventures like a children's book and real estate investments.

What if you didn't have to navigate the challenges of entrepreneurship alone? Eric discusses the power of having the right team, implementing effective systems, and leveraging social media and training for virtual assistants in the real estate and mortgage industry. Learn how to take your business operations to the next level with a consistent and accountable training system, and how social media, particularly TikTok, can build relationships with potential clients.

Finally, brace yourself for some profound wisdom on perseverance, goal setting, and time management. Eric reveals his personal journey of enduring seven years of determined effort before reaping the benefits, epitomizing the importance of relentless perseverance. Listen as he explains how to break down income goals into daily tasks, the advantages of developing a routine, and strategies for effective time management, providing a wealth of knowledge for your entrepreneurship journey. Get ready to amplify your brand and be inspired in an episode that promises to be both enlightening and motivational.

https://www.ericestevezthelender.com/

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We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Want to know the secret to winning the hearts and minds of your frontline teams? Find out in our captivating chat with Chris Wallace, co-founder and president of InnerView Group. Chris takes us on a deep dive into his journey from PR to sales, combining these worlds to carve a unique niche in the marketing sphere. He generously reveals the secret sauce behind Interview Group's success. Learn how they strategically launch new products and initiatives by tuning into the thoughts, feelings, and insights of frontline teams.

Have you ever wondered about the ripple effect of your frontline team on your customers' decisions? We shed light on this crucial link with enlightening research from Synchrony Financial. Case in point, sales staff sway a whopping 86% of final decisions on major home purchases! We also share an intriguing case study of a consumer tech giant that had to do a 180 with their marketing strategy, all based on invaluable feedback from their frontline teams. This episode will make you see the immense value of considering frontline teams as key stakeholders and using their insights to optimize marketing strategies.

This episode isn't all about the big picture, it's also about the nitty-gritty challenges of keeping remote employees engaged. We underscore the importance of regular, structured listening and feedback loops to meet frontline workers' needs. In a bold assertion, we suggest that putting a mere tenth of your marketing budget into supporting and empowering your frontline employees could yield greater results than traditional external marketing efforts. Plus, we discuss the imperative of trying new things, even if it means stepping out of your comfort zone to create a better customer experience. We end with a reflection on a poignant quote by General Colin Powell about decision-making, setting the tone for our entrepreneurship mantras. 

Don't miss out on this thought-provoking conversation with Chris. Connect with him on LinkedIn for any questions or inquiries, and visit infrontinsights.com to download a free ebook. Prepare to have your mind blown by these groundbreaking insights on the next episode of Your Brand, Amplified.

https://innerviewgroup.com/

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We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.