Selena Soo is a true connector. She is a marketing and publicity strategist for entrepreneurs, experts, and authors and helps them feature their brands and products in big publications like Forbes and The Oprah Magazine.

She is so passionate about sharing other people’s messages and making sure they get the recognition they deserve. We talked about the different places her clients have been featured and how new business owners can get started in the process. 

Selena shares how to approach local media and find people to cover your brand even when you don’t have any contacts. She offers advice on becoming confident enough to pitch yourself and three essential tips you don’t want to miss out on!

I can’t wait for you to listen to this episode and hear your business story through the lens of many of the amazing publications out there!

Key Takeaways

• Selena getting passionate about sharing people’s messages (03:30)
• Where her clients have been featured (06:50)
• How a brand new store gets featured (10:15)
• The best way to approach local media (11:40)
• How to find people without any contacts (14:00)
• How to feel confident enough to pitch your product (16:11)
• About Selena’s business (21:15)
• Three tips that she has to share (22:30)
• Top Takeaways (28:30)

Additional Resources 

Get Selena’s publicity calendar here

Learn more about Selena Soo here

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