Case studies can be a convincing form of social proof for content clients - and can be a valuable addition to your writing services. In this week's episode, we talk about the following:

• The types of case studies clients want (from structured templates to interviews to video-style case studies)
• How they stack up compared to other content marketing
• Our tips for finding customers for interview case studies
• What we charge for case studies and why
• Creating case studies for your own website.

Other resources https://b2blauncher.com/episode171/