There are a couple of super easy ways to totally flop at a trade show:
Not having a live demo. Not having enough personnel. Not prioritizing relationships. Not being selective with products. Not having strategic marketing on the other 363 days of the year. Not understanding the economics of the entire endeavor.
Okay... more than just a couple.
In this episode, I interview Gorilla76’s Matthew Sciannella, Thinker & Strategy Director, and Jon Franko, Thinker & Founder, about all things trade shows.
In this episode, we discuss:
- The future of trade shows in light of the recent past
- What makes a successful booth
- Why marketers should help their customers network with each other
- Some trade show math about whether it’s worth it
- Smaller footprints, bigger impact    
Check out these resources we mentioned:
- Matthew’s article, “The economics of your trade show are broken. Here’s the fix.”
- The Industrial Market News Show    
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.