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Struggling to turn your holiday promotions into actual sales on Instagram? If Black Friday, Cyber Monday, or Small Business Saturday feels like a scramble every year, this episode will help you set up an effective, stress-free strategy that drives real results. I’ll show you how to engage your audience, leverage Instagram’s latest tools, and automate for sales success—all without overwhelming yourself. Ready to make this holiday season your best one yet? Let’s dive in!

What You’ll Learn in This Episode:

• The Power of DM Automation (05:04): Why “link in bio” prompts aren’t enough in 2024 and how to set up keyword-triggered messages to direct followers instantly to your offers, like a little sales assistant on autopilot.
• Setting Up Your Black Friday Strategy (08:49): From using countdowns in Stories to building urgency and driving engagement with carousels and Reels, I’ll share a strategy to make your offers pop in a crowded holiday feed.
• Crafting Irresistible CTAs (14:02): I’ll guide you on creating memorable and clear calls-to-action that your followers can easily act on without hunting through your profile.
• Using Lead Magnets as Holiday Gifts (18:35): Not offering a sale? Discover how to use Black Friday to build your email list with irresistible freebies that position you as an expert, nurture your audience, and set the stage for future conversions.

Key Takeaways:

• Simplify the Buying Process: With DM automation, make it as easy as possible for followers to engage and convert with your promo offers.
• Lean into Carousels & Stories for Engagement: Use carousel posts, music, and countdowns to create anticipation and urgency.
• Elevate Your CTA Game: Bold, specific, and easy-to-use CTAs make all the difference in capturing attention and encouraging action.
• Think Long-Term with Lead Magnets: Even if you’re not selling this holiday season, freebies can be a powerful way to build your list and grow engagement.

EPISODE LINKS:

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Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

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• Apply for your FREE Instagram Breakthrough Session with Elizabeth
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