Before launching into his coaching career, Michael experienced a life-altering event that ruptured his worldview. On July 11th, 2001, he was struck head-on by a speeding SUV while out on a training bike ride. Now, Michael considers it his Last Bad Day and shares his journey from being a human doer to a human being in his best-selling memoir, Shift: Creating Better Tomorrows and donates all the proceeds to the World Bicycle Relief.