Allan is joined by his business partner, Mat Rogers, for a powerful deep dive into what Mat calls the second digital marketing renaissance. They break down how AI is completely changing the way pest control companies are found online, why websites built before 2025 are already out of date, and what PCOs can do right now to stay ahead of the curve.
Mat shares the story of a brand-new client who launched into a market with zero presence — and generated leads within six hours of launching their AI-optimized site. They discuss what it means to build a website that “speaks” to Google’s AI (Gemini), how to structure content for EEAT (Experience, Expertise, Authority, Trust), and practical steps for pest control owners who don’t want to be left behind.
If you’re serious about scaling your company and dominating your market, this is a must-listen episode packed with real data, proven strategies, and next steps you can take today.


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