Your Podcast Consultant

Your Podcast Consultant episodes:

• 04.05.2024

  Networking over Pitching: The Smart Podcast Strategy

  Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our...

  
• 03.29.2024

  Are You Accidentally Lying To Your Audience?

  Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I...

  
• 03.22.2024

  Buy a Podcast Microphone You Won't Have to Send Back

  Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your...

  
• 03.15.2024

  Engaging Captive Audiences to Expand Your Podcast's Reach

  In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I...

  
• 03.09.2024

  Don't Let Your Podcast Die With Your Editor

  Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and...

  
• 02.02.2024

  Unveiling the Truth About Programmatic Ads in Podcasting

  Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic...

  
• 01.26.2024

  Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard

  In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into...

  
• 01.20.2024

  When You SHOULD NOT Start a Podcast

  Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years...

  
• 01.12.2024

  Setting the Scene for Success: Choosing the Right Recording Environment for Your Podcast

  Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the...

  
• 01.05.2024

  Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy

  Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement...

  
• 12.29.2023

  The Reality of Premium Memberships, Advertisers, and YouTube for Podcasters

  On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from...

  
• 12.22.2023

  Measuring Podcast Success: Key Metrics for Tracking Your Show's Performance

  Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your...

  
• 12.15.2023

  Making Informed Decisions: Putting Your Podcast on the Radio

  In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding...

  
• 12.08.2023

  From Word Salad to Reader's Delight: Transforming Transcripts to Engaging Blog Posts

  Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content....

  
• 12.01.2023

  Features vs Benefits: Master the Skill of Describing Your Podcast for Maximum Impact

  We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show.  Too...

  
• 11.15.2023

  The most effective strategy for podcast growth: guest appearances or content improvement?

  You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need...

  
• 11.01.2023

  Finding Your Podcasting Sweet Spot: Embracing the Best of Both Scripted and Free-Form Formats

  today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I...

  
• 10.15.2023

  Why Your Podcast Isn't Growing: The Problem I Found on Your Website

  So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting...

  
• 10.01.2023

  Authenticity: The Bridge that Brings Podcasters and Audiences Closer Together

  Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at...

  
• 09.01.2023

  Why Being Obvious is Key: Avoiding Confusion in Your Podcast's Name

  In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot...

  
• 08.15.2023

  Your Magical Community: Double-Down on What You Do Right (Lessons From Ecamm)

  In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready...

  
• 08.01.2023

  Your Voice Isn't Weird - It's Unique -

  Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks...

  
• 07.15.2023

  10 Tips To Unlock Podcast Growth: The Equation for More Downloads

  Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're just starting...

  
• 07.01.2023

  It's not how many are listening it's who is listening to your podcast

  In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon.  Sting and The Police started out playing to a small audience, just like many of us. There were three...

  
• 06.15.2023

  8 Reasons Every Coach Should Have a Podcast

  Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach...

  
• 06.01.2023

  Is Your Podcast Not Growing? Is it Sick?

  Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast...

  
• 05.15.2023

  What Podcasters Can Learn from the Band Queen

  We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you...

  
• 05.02.2023

  Cut Your Editing Time in Half Using AI Transcription Tools

  Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use...

  
• 04.16.2023

  How to Avoid Sounding Stupid in a Podcast? Practice, Practice, Practice

  In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not...

  
• 04.01.2023

  What the Heck Are Podcast Show Notes?

  As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience.  Show...

  
• 03.15.2023

  Dave Jackson: The Honest Podcast Consultant

  Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a...

  
• 03.01.2023

  Can I Play This Song in my Podcast?

  This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD...

  
• 02.15.2023

  What You Need to Know Before Starting a YouTube Channel for Your Podcast

  Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective...

  
• 02.01.2023

  Are the Robots Going to Take Over Podcasting?

  AI is a Superpower. AI is often referred to as a superpower, and for good reason. AI has the potential to revolutionize the way we interact with technology and dramatically change the way we live. From the ability to do...

  
• 01.15.2023

  Making Smart Purchasing Decisions for Your Podcast

  In this episode of the School of Podcasting, Dave Jackson shares his experiences with buying podcasting equipment and provides tips on how to make purchasing decisions that will help your podcast grow. He explains how he was able to save...

  
• 01.02.2023

  Imposter Syndrome - Celebrity Edition

  The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to...

  
• 01.01.2023

  Growing Your Podcast With Advertising On Other Podcasts

  We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run...

  
• 12.01.2022

  Why Podcast Advertising Rates Don't Work For You: PART 1

  Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode.  Less than 10% of podcasters get a "big...

  
• 11.15.2022

  Does My Podcast Need Its Own App?

  There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with...

  
• 11.01.2022

  Troubleshooting Your Podcast Growth While Keeping Your Sanity

  If there is a  problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to...

  
• 10.15.2022

  How to Know What Your Podcast Audience Wants

  Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming...

  
• 10.01.2022

  They Want Me to Pull Down Their Interview?!

  I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview.  They were going to school for...

  
• 09.15.2022

  How to Avoid Sounding Stupid On Your Podcast

  I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his...

  
• 09.01.2022

  Additional Stats You Can Get From Directories

  I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc....

  
• 08.15.2022

  I've been Gone so Long How Do I Bring My Podcast Back?

  In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't.  Life happened and what was supposed to be a few days turned into a few weeks,...

  
• 08.01.2022

  What Happened When I Ignored My Own Advice

  I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related...

  
• 07.15.2022

  What to Include in your first podcast episode

  In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, Epic Content Marketing: How to tell a...

  
• 07.01.2022

  Is It Time to Re-Record My Intro?

  When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud).  Now...

  
• 06.15.2022

  Embracing Constructive Feedback

  I was at an event and went to lunch with an old friend and he asked if I would like some feedback (I'm always open for advice)? He mentioned that sometimes when I'm talking about a mistake someone makes I...

  
• 06.01.2022

  Getting the Most Out of Conferences

  There is a conference about your topic, and you decide to attend. If you are traveling to get there, this won't be cheap so today I'm going to tell you how to get the most out of going to a...