Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Your Podcast in My New Book (Insider 233)


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AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ...

Why You Should Listen

  • The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!)

  • Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets)

  • How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week

  • The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required

  • The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere

  • How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die

  • The “hungry ghost” problem: are you feeding the gluttonous content monster, or creating something that makes you truly powerful?

  • Secrets of seducing the media—using a media tour to fuel insatiable buzz and make your show un-ignorable

  • The dangerous mistake podcasters make with their cables—and the simple backstage technique to make yours last a lifetime (envy of every audio pro)

  • Are you subconsciously sabotaging your own show with a deadly dull vocal cadence? Here’s how to inject instant charisma and control your audience’s heartbeat

  • Turn your first 10 listeners into your first million—steal this real-world example of podcast growth that puts big networks to shame

  • Discover why old-school radio pros secretly fear podcasters—and the unfair “power moves” you can use to dominate them

  • The subtle social signal hidden in your show’s Spotify play count—and how to leverage it to own your niche (while rivals gnash their teeth)

  • Is your collection of microphones pure greed, or pure genius? Find out how owning just two can put you lightyears ahead

  • Why most podcasters cling to false hope and self-delusion about their reach—and the ruthless truth about how “success” really works in podcasting

You want these links ...

  • Subscribe to Build a Big Podcast
  • See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

  • [00:00] The grueling reality of recording an album as a five-year-old studio musician—and the lessons it taught

  • [00:01:20] Fast fashion, “hungry ghosts,” and the dark side of disposable content in today’s podcasting world

  • [00:05:14] How your podcast could become a real-world example in David’s upcoming book—and why you shouldn’t miss your shot

  • [00:09:22] Launch secrets revealed: Live events, media tours, and the inside scoop on getting your podcast noticed from day one

  • [00:14:52] Terry Gross, never hearing her own voice—and what selfie culture has changed forever about broadcast talent

  • [00:19:11] How Rush Limbaugh did radio—addicted, nearly deaf, and still dominating the airwaves with a single secret weapon

  • [00:24:55] Are you less successful if your Spotify numbers are low? The hidden danger of “success” metrics and what they truly mean for podcasters

Big Ideas in This Episode

  • Is your podcast a fast-fashion throwaway?

  • Join my book: Immortalize your podcast success

  • Why podcasters envy radio’s secret skills

  • The dark art of vocal seduction: cadence

  • AI as your greedy new podcast designer?

  • Spotify’s power move: exposing your real numbers

  • Are you hoarding microphones—or stories to tell?

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 233 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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