By Dave Jackson
The podcast currently has 19 episodes available.
Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it.
What is Bounce Rate?It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH!
It Depends On the SituationBounce rate significance depends on the page type and its goals. A high bounce rate on a customer service page may be fine if users quickly find what they need. However, a high bounce rate on a landing page meant to convert visitors could signal issues like poor content or mismatched expectations.
What is a Good Bounce Rate?Well, as I stated above, "Good" is relative. Generally, a good bounce rate is around 40% or lower, while rates above 55% may warrant further investigation.
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website
Link Whisperer - WordPress plugin for cross-linking
Fathom Easy-to-Understand Website Stats
Sources:
Mailchimp
Semrush
CXL
Fullstory
Rebrand Coming Your WayIf you're new to the show I recently switched job from Libsyn to Podpage. One of the things I will be doing for my role at Podpage will be to do a podcast about Podcast Websites with Podpage as the Sponsor. If this sounds very familiar to this show, then you're on the same page as I am.
So not much will change going forward, the name and artwork and maybe the website. I'll keep you informed, but if you've been wondering where new episodes have been, now you know.
Thanks so much.
Mentioned in this episode:
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact.
Mastering the Clickable Title: SEO Secrets for Irresistible Podcast EpisodesYou've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last thing we do in our episode process. In today's digital landscape, where listeners are bombarded with endless options, your episode titles must work overtime to grab attention and entice clicks.
Why Episode Titles MatterYour episode title is the first impression you make on potential listeners. It's your chance to stand out in a sea of content and convince someone to press play. But here's the kicker: a great title isn't just about attracting listeners – it's also crucial for search engine optimization (SEO) on your podcast website.
Think of your episode title as a double agent. On one hand, it's working to captivate human eyes and ears. On the other hand, it sends signals to search engines about what your content is all about. By mastering the art of title creation, you're setting yourself up for success on both fronts.
4 Tips for Crafting Clickable Episode Titles1. Put Your Keywords Front and CenterWhen it comes to SEO, the placement of your keywords matters. Search engines give more weight to words that appear early in your title. So, instead of burying your main topic at the end, could you bring it to the forefront?
For example, instead of "Episode 16: An Interview with Marketing Guru Jane Smith," try "Marketing Strategies Unveiled: Jane Smith Shares Industry Secrets."
Pro tip: While keyword placement is important, don't sacrifice readability or natural language. Your title should still make sense and appeal to human readers first.
2. Use Power Words and ModifiersCertain words and phrases have a knack for grabbing attention and sparking curiosity. Incorporate power words and modifiers to give your titles extra oomph:
1. Prioritize Keywords
- Place your main keywords at the beginning of the title for maximum SEO impact.
2. Leverage Power Words
- Incorporate attention-grabbing words like "best," "ultimate," and "proven" to make your titles more compelling.
3. Solve a Problem or Promise Value
- Clearly communicate the benefit listeners will gain from tuning in to your episode.
4. Keep it Concise
- Aim for titles under 60 characters to ensure full visibility across platforms. (per backlinko)
Bonus Tip: Harness the Power of Questions
- Use the actual question your episode answers as the title for improved searchability.
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Website Resources
Listen to Your Podcast Website
Backlinko
Semrush
Mangools
Today I look at using subdomains (this.website.com) for your podcast.
A subdomain is something like tv.apple.com where TV is the subdomain.
When to Use a SubdomainYou have a topic that doesn't mesh with your brand on your main website.
Your workflow prohibits you from adding it to your main website.
If you've had your main website and don't want to have to redirect the old site to look at the subdomain.
Does Google Hate Subdomains?Quit answer is no. They do treat them like a separate website.
With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).
A Hypothetical UseYou want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.
Best PracticesMake your subdomain and main site look very similar so the visitor doesn't get confused.
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Website Resources
Listen to Your Podcast Website
Google saying subdomains are OK
Neil Patel on Subdomains.
Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.
Who is your audience and what are they trying to do?First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.
Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.
Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.
Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.
Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.
Mentioned in this episode:
Podpage Makes Everything About Your Website Easier
I recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.com
Podpage
What are your personal experiences with Google search results, and have you noticed any unusual or inconsistent AI-generated responses lately?
With search engines constantly evolving, you might find yourself straying from Google and exploring alternatives like Bing and DuckDuckGo. In this episode, we'll dive into the pros and cons of these search engines and guide you through how to get your website listed on them. Whether you're frustrated with Google's overflowing ads or curious about Bing's potential earnings, we've got you covered. Plus, we'll discuss the importance of sitemaps and how to ensure your site stays indexed, so your audience can easily find you no matter where they search. Stay tuned as we navigate the world beyond Google!
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Website Resources
Listen to Your Podcast Website
Bing Webmaster Tools
https://www.bing.com/webmaster/about
Google Search Console
https://search.google.com/search-console
Namecheap
https://supportthisshow.com/namecheap
Coolerwebsites.com
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
Got a Comment? Leave it at www.yourpodcastwebsite.com/voicemail
Video on Adding Your Website to Bing
Video on Adding Your Website to Google
Mentioned in this episode:
Podpage Takes the Hassle Out of Websites
Podpage makes websites for PODCASTERS. It has so many features, including:
Podpage
Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page.
It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website.
Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!
The Sections of A Business About PageThe sections mentioned for an effective About Us page include:
A basic, but very useful framework is:
We help (who is your audience) do (what they need to do) so they can (benefit)
Tips From AppleYour description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -Apple
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Website Resources
Listen to Your Podcast Website
Storybrand by Donal Miller
Storyworthy by Matthew Dicks
Wes McDowell on About Page Formulas
Brad from Cancer and Comedy asked for my opinion on "All in One Sites" vs using multiple specialized tools. It's a hard question to answer and as always "If depends" on your budget, tech level, and desire to tackle a learning curve.
Choosing OneIf you decide to want to sell courses, digital products, a membership/community here are some things to keep in mind. Look at all the features:
There is no "Right Answer" it depends on what your priorities are going to be.
How Much For A Course, a PDF and a Membership/Community?One of the reasons I think Kajabi is overpriced is they treat everything like a "Product" (per this demo video). If I want to have a course, a PDF for sale, and a Community/Membership that is seen as three products. That puts you are $150/month.
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Website Resources
Listen to Your Podcast Website
Kajabi
Podia
Zenler
Pensite
Heartbeat Community
Circle Community
Sendfox Email List (lifetime deal)
Tidycal Calendar (lifetime deal)
Full description on website
Mentioned in this episode:
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do.
This is from the book Coach Builder from Donald Miller (author of Storybrand)
The Six Sections of Your Website's Front PageGot Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website
Video of Customizing a Podpage Page
Mentioned in this episode:
We Make Good Podcasts BETTER! - PodcastHotSeat.com
Ready to take your show to the next level? Check out Podcast Hot Seat.
Podcast Hot Seat
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whether you're new to podcasting or looking to optimize your current approach, these tips will help you strengthen your online presence and bring long-term benefits to your show.
Not sure what I'm talking about. Check out my follow page (generated by PodPage)
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Website Resources
Listen to Your Podcast Website
Video: How to find your show's link in apps
Mentioned in this episode:
We Make Good Podcasts BETTER! - PodcastHotSeat.com
Ready to take your show to the next level? Check out Podcast Hot Seat.
Podcast Hot Seat
Have Podpage Create a Newsletter, Blog or Summary For You
Podpage is an amazing tool that enables you to make a website for your podcast with no coding skills. Now you can have Podpage pull the information from your podcast, and create a newsletter, blog post or summary. It shows a few version and then shows you the outline of what it is about to write. You click a few buttons, and it is DONE!
Podpage
Today, we're diving into AppSumo, a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purchases and find those game-changing tools for your podcasting needs. Let's get started!
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
Timeline00:00 Navigating App Sumo
01:20 What is App Sumo
02:31 Everyone Leaves Happy
03:18 Avoiding Mistakes
04:36 Check Reviews
05:54 History Check
07:08 Checklist
08:05 Disclaimer It Is Addicting
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We Make Podcasts Better
Podcast Hot Seat is the shot in the arm your podcast needs. For less than $100 you get:
Podcast Hot Seat
The podcast currently has 19 episodes available.
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