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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them. They also cover the importance of price setting, taking into account competitor fees, patient demographics, and future business expenses. Lastly, they discuss the potential impact of inflation and the mindset that is needed for practitioners to ensure their fees reflect their value and services.

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