Negative thinking can hold you back from success. I sat down with Benoy Tamang, an entrepreneur who has started and exited seven companies, to talk about mindset. How a leader or even an individual sales rep thinks can make all the difference in results.

The Underdog’s Advocate

1. Benoy is passionate about helping startups, shaped by his own experiences with adversity, including racism his father faced in the British army.
2. He sees startup founders as underdogs who sacrifice health, finances, and relationships to chase a dream.
3. Now, he coaches tech CEOs with venture funding who are ready to grow. Through his work, he gets to learn, serve, and create alongside these founders.

Overcoming Self-Doubt and Fear

1. Self-doubt is a huge obstacle for sales professionals and leaders. Many people feel “less in their own mind” and carry fears like “I am not good enough” or “my future is at risk.”
2. Benoy believes everyone is capable of creating their own future. His advice is to let go of a tight grip on control, take a loose grip, and stay in the flow.

The Whole Person in Sales

1. Leaders need to care about the whole person, not just the employee. Benoy encourages teams to get full physicals because undiagnosed health issues, whether mental or physical, can affect performance. How someone thinks about themselves follows them everywhere, including work.

Modeling Vulnerability as a Leader

1. Holding reps accountable is important, but leaders also need to provide clarity, training, clear job descriptions, compensation transparency, and the right tools.
2. Benoy stresses modeling vulnerability, rewarding it, and sharing mistakes. This helps create a safe environment where team members feel comfortable asking for help, even in competitive settings.

“Show them how to win, not just tell them how to win.” - Benoy Tamang

Resources

You can find more information about Benoy Tamang, his book, and his podcast, Fearless Founders Club, at techceocoach.com.

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Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.