We are doing something a little new and exciting this summer!! This episode is part of our Summer Replay Series. ☀️ Where we’re bringing back some of the most downloaded, most shared, and most impactful episodes in The Level Up with Lacey Podcast history. These are the conversations that sparked huge breakthroughs, major mindset shifts, and BIG lightbulb moments for salon owners everywhere… and this one is absolutely worth revisiting.

Your stylists want full books… but they’re refusing to market themselves… 

If you’re constantly reminding your commission team to post on social media, share openings, take photos, make reels, or simply show up online… this episode is for YOU.

Because here’s the truth:

In 2026, social media is no longer optional for hairstylists. It’s part of the job.

In this episode, we’re talking about:

✨ What to do when stylists say they “hate social media”

✨ How to stop feeling like you have to babysit grown adults

✨ The difference between being overwhelmed vs. unwilling

✨ Why unclear expectations create frustrated salon owners

✨ How to create a culture where marketing is NORMAL

✨ The hard conversation: are they actually the right fit for your team?

We’re also unpacking the constant excuses:

“I don’t know what to post.”

“I don’t like being on camera.”

“I don’t want to feel salesy.”

Are those valid struggles? Sometimes.

But are they also keeping stylists broke and dependent Absolutely.

This episode is a little ranty, a little tough love, and VERY necessary for salon owners trying to build a team of stylists who actually take ownership of their growth.

Because building your clientele is part of being a professional stylist now. Period.

🔥 Grab Lacey’s Social Strategies, Social Commitment + Social Batch Training: https://lg-education.kit.com/c1d5ad7811

🎧 Listen to Slow Growing Assistants: https://podcasts.apple.com/us/podcast/slow-growing-assistants/id1680369235?i=1000619121116

🖤 Join Coach Ani’s Content Coven: https://clients.contentcovenedu.com/courses/offers/8865d193-657e-42c6-bb7a-7f678c378401