Fear shows up fast when you decide to flip your first house. We sat down with our mindset coach, Shari Jo, to dig into the real engine behind every successful project: the stories you tell yourself and the words you speak out loud. From “I can’t” and “I’m not ready” to “I’m learning this,” we break down how language shapes action, how facts calm spirals, and why confidence is a practice you build, not a personality you’re born with.

Together, we explore the common hurdles women face in a male-skewed industry—fear of the numbers, tech overwhelm, perfectionism, and the pressure to do it all without help. Sherry shows how to reframe labels we’ve carried since childhood, assign new feelings to old narratives, and turn “too much” into a strategic advantage. You’ll hear real moments from the field: lenders who say no, bids that wobble, plumbing that fails, and the exact self-talk and routines that keep you moving when your brain wants to retreat. We also cover momentum after a big win, and why stacking marketing, outreach, and underwriting during a flip prevents the painful start-stop cycle.

You’ll leave with a simple daily habit—change the words out loud, in the moment—that rewires your focus and builds resilience. Add pre-play over replay to plan better conversations and smarter decisions, and use a win-or-learn frame to turn setbacks into data. If you’re ready to flip a house and grow into the version of you who leads projects with clarity, this conversation gives you tools you can use today.

If this resonated, subscribe, share with a friend who needs a nudge, and leave a quick review to tell us the self-talk swap you’re trying this week. And if you’re ready for hands-on support, learn more about the Flip Sisters coaching community at theflipsisters.com.

GOODIES

1. THE book on women flipping houses is here! Click here to grab the digital download of my new book for just $4.99! Just as everything else we do is different, so is FLIPPED: Lessons and Stories of Women Flipping Houses and Facing Their Fears.

2. Sick of sitting on the sideline watching other people do the thing you want to be doing? Are you FINALLY ready to do what it takes to flip your first house and want incredible step-by-step training and support to get you there faster? Click here to see if we may be a fit to work together.

3. Follow That Flip! Follow this 8-part video series as we flip a house!

4. Our goal is to inspire 1,000 new women each month and we've been achieving it with help from loyal listeners like you! If you are getting value out of this podcast will you kindly leave us a rating and review and help us spread our message?

5. Are you a real estate agent tired of chasing the same potential clients as everyone else? Sick of the roller coaster commission? Get the REI Agent Pro Certification! Click here for info and to join the waitlist.

The Flipsisters
Leaving people and places better than we find them.