Today, we're talking about something really fun and surprisingly controversial — What They Don’t Tell You About... Baby Names! We’re joined by the UK's leading baby name consultant, YouTuber and author SJ Strum, who has helped thousands of parents around the world choose the perfect name — and who knows all the trends, pitfalls and behind-the-scenes baby name drama.

In this episode, we chat about:

Whether you're expecting & stuck on names, or just love a good list — this one’s packed with laughs and loads of inspiration.

Follow SJ on Instagram at @sj_strum and grab her brilliant new book Baby Name Envy now!