It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he’s here to tell you why that’s good news. Jay Schwedelson gets into what’s actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.

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Connect with Tony on LinkedIn or visit tonygnau.com to learn more. If you’re in healthcare, check out healthcarevideospecialists.com for his agency.

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Best Moments:

(03:15) The minimum setup you need to shoot video that won’t embarrass your brand

(04:30) When it’s fine to DIY video—and when you should go pro

(05:45) Why “let’s make a video” is the wrong starting point

(07:00) The smarter way to bake video into your full marketing strategy

(08:20) Why short form videos can actually spark long form ideas

(12:02) Every video needs its own strategy to succeed

(13:30) What B-roll really is—and when you don’t need it

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Claim your offer now at jayschwedelson.com/emma