You're Not The Hero: Sales & Marketing and Storytelling with Stacy Havener | The Jake and Gino Show

Join Gino Barbaro, co-founder of Jake and Gino, as he dives into the world of branding, storytelling, and communication with a special guest who's mastered the art of raising capital with an authentic touch. Guest: Stacey Havener, Founder & CEO of Havener Capital Episode Highlights: Branding & Storytelling: Learn from Stacey Havener, who has raised $8 billion leading to an additional $30 billion in follow-on assets. Discover the power of personal branding and storytelling in the asset management industry. Communication Strategies: Insights into ethical and fun ways of raising capital, going beyond the numbers to connect with investors on a human level. Gino's Insights: Gino shares personal stories and draws connections between storytelling, mentorship, and success in business and real estate. Stacey's Journey: From aspiring college professor to a leading figure in investment, Stacey shares her unique path and how being the "blue-collar girl from the Berkshires" shaped her approach to business.   Chapters: 00:16 - Introduction of Stacey Havner and Discussion on Branding, Storytelling, and Communication01:26 - Stacey's Background and the Power of Raising Capital02:17 - Stacey's Journey from Aspiring College Professor to Investment Success05:02 - The Art of Raising Capital Without a Track Record08:01 - Building Your Network and the Importance of Early Adopters09:26 - Leveraging Personal Connections and Referrals in Business 10:41 - Emotion and Logic in Sales and Investment13:58 - Gino's Origin Story and Its Impact on His Business Approach16:23 - The Significance of Sharing Personal Stories19:46 - Reflecting on Personal Growth and Authenticity 20:53 - The Practical Steps of Storytelling in Business 23:13 - Connecting with Your Audience: Heart First, Brain Second24:48 - Finding Your Niche and the Importance of Authenticity26:29 - You're the Guide, Not the Hero: Positioning in Storytelling28:21 - The Role of the Host as a Guide in Conversations30:05 - Self-Awareness and Vulnerability in Leadership31:25 - Understanding Brand Beyond Logos and Fonts33:16 - Building Your Brand Pillars and Being True to Yourself34:59 - The Courage to Be Different and Stand Out39:19 - The Power of Repelling the Wrong Fit to Attract the Right One44:58 - Stacey's Book Recommendation: "The Courage to Be Disliked"45:10 - Card - The Courage to Be Disliked - Buy on Amazon46:03 - Gino Wraps It Up   Book Recommendation: "The Courage to Be Disliked" - Dive into a powerful read that explores the journey of self-discovery and the impact of shedding societal expectations.   Connect with Stacey: For more insights and resources for entrepreneurs, visit StaceyHavener.com and connect with Stacey on LinkedIn.   Key Takeaway: Whether you're a seasoned investor or just starting out, the insights from this episode will inspire you to leverage your unique story and values in your professional journey.   Subscribe to our channel for more insightful conversations on real estate, investment, and business strategies.   #JakeAndGino #RealEstateInvesting #Storytelling #Branding #Communication #InvestmentStrategies Remember, this journey is about making connections, being authentic, and helping others along the way. Let us know in the comments how storytelling and branding have played a role in your success! Until next time, keep learning and growing.