This week in the business of podcasting: 

• There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues both are right, and that binary might be hurting podcasting's ability to preserve its "soul." 
• The Podcast Host and Alitu CEO Colin Gray talks about the sort-of surprise that was seeing Alitu on stream during Apple's WWDC presentation, as well as his experiences over 15 years of working in podcasting. 
• YouTube is preparing a crackdown on mass-produced and repetitive video content with some wording updates to the guidelines that run their monetization program. 
• Spotify has ensured pod.link's future by giving the company back to Nathan Gathright, the original developer. 

Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.