On this week’s episode of the SaaS Revolution Show, fresh off the SaaStock LatAm stage, we bring you one of the favourite panels of the day - best practices in hiring for culture creation.

Maira Gracini, LatAm Marketing Director at Zendesk moderates the panel, which hosts Valeria Porto, HR Director at PayPal, Gabriela Viana, LatAm Marketing Director for Adobe and Raju Vegesna, Chief Evangelist at Zoho. They share how their respective organizations are rethinking their recruitment process: opening up candidate pools to cater to diverse groups, from ethnicity through gender, and all the way to ability and neurodiversity. What they share, clearly proves how hiring with diversity in mind, shortens recruitment cycles and creates tangible benefits to both company culture and the bottom line.

Among other powerful nuggets, you will learn how and why Zoho abandoned the requirement for college degrees, why referral programs are the best way to recruit according to PayPal, why Adobe was the first company in Silicon Valley to reject bell curves assessment and many more

After a highly successful and sold out SaaStock in LatAm our journey across the world continues. Next up on our itinerary we have SaaStock Asia on May 14-15 in Hong Kong and SaaStock East Coast on June 4-5 in New York, where we are bringing equally useful, practical and provocative ideas for SaaS founders, executives and investors.

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)