Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.

Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a fanbase that will follow you anywhere, and you have yourself a jam-packed pilot episode.

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Alex: twitter.com/alexgarcia_atx

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CHAPTERS

00:00 - Intro

01:27 - Short-form vs. Long-form content

10:55 - How Kim K made $1m a minute

14:55 - Finding the perfect fit for your audience

23:05 - Why Mr. Beast's chocolate brand will overtake Hershey's

26:49 - Legacy brands can't compete with creators

30:32 - Every athletes’ side hustle should be content creation

45:33 - 4 Steps to launch a successful creator brand

51:21 - Viral CGI Playbook