Every entrepreneur wrestles with the same question: should you copy what already works, or create something new?

In this episode of In Pursuit, Joseph pulls back the curtain on the fine line between imitation and innovation. From Apple to Nike to Ghost Lifestyle, he explains how the world’s most successful companies didn’t invent their industries, they innovated on what came before.

You’ll learn why copying always keeps you behind, how to turn inspiration into originality, and how to handle it when you’re the one being copied. Plus, we go beyond business to show how this plays out in fitness, relationships, and personal growth.

If you want to stop blending in and start standing out, this episode will show you how.