Every entrepreneur wrestles with the same question: should you copy what already works, or create something new?

In this episode of In Pursuit, Joseph pulls back the curtain on the fine line between imitation and innovation. From Apple to Nike to Ghost Lifestyle, he explains how the world’s most successful companies didn’t invent their industries, they innovated on what came before.

You’ll learn why copying always keeps you behind, how to turn inspiration into originality, and how to handle it when you’re the one being copied. Plus, we go beyond business to show how this plays out in fitness, relationships, and personal growth.

If you want to stop blending in and start standing out, this episode will show you how.

In this episode of In Pursuit, Joseph and Brandon dive into four big listener questions with their no-fluff approach.

They share their best advice for skinny-fat guys trying to bulk up without just getting fat, how Joseph has dealt with burnout after years of extreme output, the supplement companies and leaders who continue to inspire them, and how to lock down a niche so tight it keeps competitors out.

Fitness, mindset, business, and industry lessons—all grounded in real experience.

Most people think success comes down to talent, intelligence, or connections. But the real separator is endurance. The ones who win are the ones who simply refuse to quit when everyone else does.

In this episode of In Pursuit, Joseph shares why endurance compounds success in ways talent never can. From 20 years in business to two decades of fitness, he explains why sticking it out long enough transforms everything: your results, your mindset, and ultimately, your life.

If you’ve been tempted to quit, this is your reminder to commit, keep chipping away, and stay in the game.

In this episode of In Pursuit, Joseph and Brandon return for another Your 4 — the no-BS Q&A segment where real questions meet real answers, backed by experience not theory.

They kick things off by unpacking the mindset and habits that have kept Joseph disciplined over the long haul, and why motivation is the last thing he relies on.

Then they go deep on what to do when you’re mentally struggling and the gym feels like the last place you want to be, even when you know it would help.

From there, they dive into a leadership scenario: should you call out underperformance in a group setting or handle it behind closed doors? Joseph shares exactly how he’s handled both and what builds trust versus what breaks it.

And finally, they tackle property. Why hasn’t Joseph invested in real estate yet, despite success in stocks and crypto? It’s not a lack of interest — it’s about strategy, timing, and having a clear lane.

Four real questions. Four sharp answers. Nothing held back.

Your language is your operating system. Most people are running outdated, glitchy code.

In this episode of In Pursuit, Joseph dives deep into the power of words and explains why the way you speak, especially to yourself, might be the reason you're stuck. The wrong phrases reinforce victimhood, entitlement, procrastination, and fear. The right ones build clarity, ownership, and momentum.

Joseph breaks down 7 of the most common weak phrases people use every day, like “I have to,” “It’s hard,” and “I don’t have time,” and shares stronger replacements that shift mindset and drive real change.

This episode is a wake-up call for anyone who wants more out of life but hasn’t realised their vocabulary might be holding them back.

Your words don’t just describe your life. They shape it.

Replace your language. Rebuild your mindset. Start talking like someone going somewhere.

In this episode of In Pursuit, Joseph and Brandon answer four real questions from listeners covering goal setting, fitness trends, business decisions, and emerging supplement picks.

They unpack what happens when you’re juggling too many goals at once, how to figure out which ones to drop, and what to double down on.

Joseph shares his take on the rise of Hyrox and run clubs, and what this shift means for the future of fitness and supplements.

They also get into whether it’s smarter to build your business using your own money or borrow from the bank, and wrap up with one underrated supplement you should probably be taking, plus a sneak peek at what’s coming next from Key Supplements.

Straight talk, real stories, and answers you can actually use.

In this episode of In Pursuit, Joseph breaks down one of the most overlooked forms of discipline: the courage to have hard conversations.

Whether it’s in business, relationships, or leadership - too many people avoid tough chats out of fear, ego, or the desire to be liked. But dodging those moments comes at a cost: wasted time, eroded trust, built-up resentment, and a slow decline in self-respect.

Joseph explores why people shy away from uncomfortable conversations, the damage it causes long-term, and how to approach them with clarity, confidence, and intent.

It’s raw, practical, and packed with real strategies you can apply today. Because when it comes to the hard stuff - clear is kind, and unclear is unkind.

In this episode of In Pursuit, Joseph and Brandon answer four diverse questions from listeners, each one digging into the real decisions behind business, life, and longevity.

They unpack whether it’s enough to be passionate about building a business, even if the product doesn’t excite you, and why lack of passion will eventually catch up with you. Joseph then shares how his view on why juggling the different areas of his life has shifted, why he stepped away from promoting IFBB shows at their peak, and what older lifters need to know about fat loss when the usual methods stop working.

No BS. Just hard conversations, lived experience, and lessons that stick.

Enjoy!

In this episode of In Pursuit, Joseph and Brandon dive into the chaos of over-the-top morning routines and the rise of personal development habits that feel productive but often miss the mark.

From ice baths and red light therapy to multi-step journalling rituals, they break down how self-improvement has turned into a full-time job for some, and why it doesn’t need to be that complicated.

Joseph shares the five low input, high output habits he actually uses, small shifts that create real momentum without hijacking your entire morning. It’s a refreshing reminder that doing less, when done right, can actually move you forward faster.

Sure you’re busy, but are you actually being productive? If you’re tired of chasing routines that look good on social media but leave you feeling burnt out, this one’s for you.

Enjoy!

No fluff. No theory. No advice from the sidelines. In Pursuit is built different, just like the people who listen to it.

In this second episode of In Pursuit, Joseph and co-host Brandon introduce Your 4. A sharp, no-filter Q&A segment answering four real questions from the audience.

They break down what it really takes to post high-volume content without burning out, the harsh reality of letting staff go during the chaos of COVID, the moment you know a relationship is done, how to start rebuilding after a long one ends, and why knowing when to switch off might be the most underrated skill in business and life.

Enjoy!