Most people believe they will rise to the level of their biggest goals. The truth is far less glamorous. You don’t rise to your ambition. You fall to your standards. Every time.

In this episode of In Pursuit, Joseph and Brandon break down the brutal gap between what you say you want and what you actually accept in fitness, business, career and relationships. They dive into how excellence erodes slowly when you tell yourself “it’s no big deal,” why justification is the quickest path to mediocrity, and how slipping standards quietly reshape your identity in the wrong direction.

They walk through the turning point that changes everything: recognising when your standards sit below your ambition and raising them high enough to match the life you want. This is where identity shifts, where discipline becomes part of who you are and where results finally begin to reflect your potential.

If you’re tired of aiming high and landing low, this episode will show you how to lift the level you live at and break through the glass ceiling you have built for yourself.

Live higher. Demand more. Raise your standard and watch your life rise to meet it.