You’ve identified a business opportunity.

You’ve built up the courage to go for it.

It’s harder than you thought it would be, but it’s generally heading in the right direction.

And then all of sudden, you come up against your first (of many) make or break challenges.

What do you do? Do you wave the white flag and throw in the towel?

Or do you refuse to give up, refuse to give in, and figure out what step to take next?

In this episode, Joseph Mencel and Todd Cowie chat about how to confront & conquer business challenges.

As a husband, a father of 2 young children, a competitive bodybuilder and owner of Gymfix, Todd has a lot on his plate. How he is able to manage it all, while navigating the ever-changing landscape and never-ending challenges that come along with running a business in the fitness industry is nothing short of inspirational.

From a 1 man, local gym maintenance start-up just 10 years ago, to a 20 person, fully integrated, national gym equipment service company today, Todd knows firsthand how to build a business in fitness. Todd shares his business journey thus far, before diving into some of his biggest business challenges along the way.

Joseph & Todd then change gears to discuss the business side of running a gym and share their predictions for the future of gyms, before closing out the episode with a conversation about the incoming economic season.

A jam packed episode that you’ll want to listen to more than once! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to part ways with a coach, how to find your "Why", the importance of recharging your energy, bodybuilding for teenagers, and how to not take on other people's emotions or issues.

Your goals are set. You've got your plan all laid out. You're ready to go.

You start putting in work, make some progress, and then WHAM! You're hit with your first unexpected obstacle.

So what do you do?

In this episode, Joseph Mencel provides practical & strategic advice on how you can overcome obstacles and confront challenges that you will inevitably face on your journey towards achieving your goals.

Joseph then takes a deep dive into what he calls "Success Capacity", explaining what it is, and what you can do to increase it.

A short episode that you will want to save and listen to over and over again when you're working through rough patches.

In this episode of Your 4, Joseph & Brandon discuss how to determine if a market is viable, how to balance building culture with product or service offerings, why daily discipline is so important in the face of less than ideal outcomes, how to confront the fear of failure and embrace risks, and how to best manage unexpected financial setbacks.

In this episode, Joseph is joined by MJ Fitness Challenge Season 8 Champions, Cara Zaccheus & Frank Muscara, to discuss how to achieve your fitness goals.

Joseph, Cara & Frank begin the episode by talking how to find the motivation to commit to a fitness goal, before discussing how to deal with the different challenges that inevitably arise on any fitness journey.

They then take a deep dive into how to develop the habits & routines that support a fitness lifestyle, before addressing how to work through the limiting beliefs that stand between you and who you are trying to become.

An inspiring episode that will have you champing at the bit to get stuck into your next fitness goal!

Enjoy!

In this episode of Your 4, Joseph & Brandon talk about the different ways to define success, how to journal and why it's important, how to plan strategically for business success, and how to get started implementing the fitness lifestyle.

What does the recipe for business success in the fitness industry look like?

Is it about going wide and appealing to as many people as possible? Or is it about going narrow and tailoring a product or service to a specific niche?

Is it all about using digital advertising to help spread the word about your business? Or is it more about using word of mouth to help spread the word about your reputation?

Is it about having the perfect plan and executing it to a tee? Or is it about taking one step at a time and figuring the journey out along the way?

In this episode, Joseph Mencel and Luke Koek chat about how to build a fitness business.

With over 30 years of combined business experience in the fitness industry, Luke & Joseph begin the episode with a quick summary of Luke's business journey thus far, detailing his transition from a full time, fully booked, personal trainer to an online coach.

Joseph & Luke then take a deep dive into why time in the game is a vital element of business success, before unpacking the theory behind the "smallest viable market".

Their discussion then takes a turn down the path of marketing & advertising, before anchoring back into the difference between being busy & being productive, and then closing out by providing practical & strategic advice on how to deal with the chaos inextricably linked to building a business.

This is one of those episodes you'll want to listen to time and time again! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to become a better salesperson, how to best work through professional & personal failure, what you should expect from your managers, and how to compartmentalize different areas of your life.

It's a pretty simple recipe... get very clear on your most important goals, ensure your daily habits & routines align with your goals, confront & conquer the fears that stand between you and achieving your goals, and then execute.

So why is it so damn difficult to do? And why do so many people settle for "good" when they have the potential to be truly "great"?

In this episode, Joseph Mencel chats with Tim McKinnon about how to go from good to great.

Tim details his life journey thus far, including his transition from academia to competitive bodybuilding, to personal training, and then to becoming one of Australia's most well respected elite physique based athlete coaches.

Joseph & Tim then take a deep dive into why seeking clarity about your higher level goals is so important, before discussing what techniques they personally use to confront the fears that often stand between who we are and who we are trying to become.

They then detour to discuss balancing pursuit of personal development with the pursuit of presence, before closing out by examining the problem with the popular spinning plates analogy.

You'll love listening to this episode! Enjoy!

What fears stand between you and who you are trying to become?

Fear of failure? Fear of other people's opinions? Fear of inadequacy? Fear of uncertainty?

In this episode, Joseph Mencel presents his personal antidote to the fears that often stop us in our tracks on the path to pursuing our goals.

Joseph explains how he meditates on his mortality, what questions he considers to be most important at the end of life's journey, and how we uses to answers to those questions to propel him forward in the face of fear.

A confronting, yet invaluable, episode that you will want to listen to time & time again.

Enjoy!