Building a start-up business is hard.

And even harder when you have limited resources, no access to finance or capital, and literally start from the bottom, bootstrapping every step along the way.

But it is possible. And The WOD Life are home grown proof.

In this episode, Joseph Mencel sits down with co-founders of The WOD Life, Ben Dineen and Andy Lee, to talk about how they have built a multimillion dollar, world renowned business from the ground up in less than a decade, and the challenges they have overcome along the way.

From getting creative with limited financial resources, to executing on the basics of unit economics, to identifying value propositions, to determining when and how to scale, this episode is an absolute masterclass on how to build a business from 3 of the most successful entrepreneurs in the South Australian fitness space.

Joseph, Ben and Andy leave no sensitive topic untouched, discussing their origin story, how they navigated COVID, how they adapt to change, how they manage personal & business relationships, and how they identify true influence in the fitness industry, before closing out with their thoughts on the future of bricks & mortar retail.

A truly inspirational and educational episode that you will want to listen to more than once!

Enjoy!