On today’s Mastermind episode, we’re speaking with Michelle Mensing about how to package her offers to get more exposure. Michelle grew up on a family farm in southwest Iowa and was active in 4-H and FFA growing up. Following college, Michelle started her career in the agriculture industry and picked up a camera as a hobby in her free time. She loved how that creative outlet kept her connected to the family farm she grew up on. 

 

After a few years, she realized that there was a demand for all of the agriculture and western photos sitting on her computer. Several women she met in an online business group expressed the need for stock photos that resonated with their rural community, but struggled to have the time to get outside and take photos on their own farms and ranches while juggling their many responsibilities with work, kids, etc. Michelle decided to create a stock photo membership geared directly towards these small business owners so they had access to a library of images to help share their story online. Today she is here to mastermind ideas on how she can grow her business and source and convert more clients.

 

In this episode we cover:

• How to pivot when packaging is creating a barrier for your clients
• Getting clear on your ideal client, how to reach them, and how to speak to them 
• Ideas on additional packages as well as new deliverables to include in packages
• How to position yourself to be found by your ideal clients instead of reaching out with cold pitches 

 

Resources and links mentioned in this episode:

• Visit Michelle’s website, Michelle Mensing Photography: https://michellemensingphotography.mypixieset.com/
• Connect with @michellemensing.photography on Instagram
• Check out Michelle on Pinterest: https://www.pinterest.com/MichelleMensingPhotography/_created/
• Want to be our next Mastermind podcast guest? Fill out the application here: https://www.elevateyouragstory.com/podcast. 
• Apply to our Mastermind, Elevate the Summit : https://www.elevateyouragstory.com/summit
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• Sign up for our course waitlist: https://www.elevateyouragstory.com/course to be the first to know when doors open!

• Visit our website, Elevate Ag: https://www.elevateyouragstory.com/
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: The Gauge: http://www.thegaugepodcast.com/

 

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Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/014-mastermind-how-to-package-your-offer-so-it-gets-more-exposure-with-michelle-mensing-photography