JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating content, or are a content creator looking to partner with brands, this episode is for you.

Follow JT on everything:

TikTok: www.tiktok.com/@jtbarnett

IG: www.instagram.com/jtbarnett/

YouTube: https://www.youtube.com/@jtbarnett.

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Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

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