A masterclass in branding from the most iconic jewelry company: Tiffany & Co.

In today's episode, we're exploring the fascinating world of one of the most successful brands of all time. You'll discover three valuable business lessons that have allowed Tiffany to stand the test of time that you can apply to your own company. From crafting impactful brand stories to upholding standards, explore the history of Holly Golightly and Breakfast at Tiffany's while you dream of the perfect engagement ring.

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In today's episode, we cover the following:

• Birdie and Bogey (0:36)
• Prevalence of counterfeit items with Tiffany & Co. (11:24)
• Brand magic from Business of Fashion (12:20)
• Tiffany in Beverly Hills (16:17)
• Lesson #1: Brand standards (22:15)
• Lesson #2: Storytelling (25:12)
• Lesson #3: Cultural relevance (33:03)
• The About Love campaign with Beyoncé and Jay-Z (38:30)
• Hot Stock Tip of the Week: The Elsa Peretti Bone Cuff (41:53)

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RESOURCES

• Watch the documentary Crazy About Tiffany's
• Covet/ shop the Elsa Peretti Bone Cuff

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Today's episode is brought to you by Emily Stead of ByMethod Financial Collective—get on the road to wealth with strategy and expertise. Schedule your consultation today (and don't forget to mention you found her through this podcast!).

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Connect with the Old Money Podcast:

Web: OldMoneyPodcast.com

Email: [email protected]

Instagram: @OldMoneyPodcast

TikTok: @OldMoneyPodcast

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Copyright (c) Old Money 2023.

The content presented in this podcast is intended to entertain, educate, inspire and support listeners in their personal and professional development and does not constitute business, financial, or legal advice. Please note that this episode may contain paid endorsements and advertisements for products and services for which individuals on the show may have a direct or indirect financial interest in products or services related to the episode.

Produced by AFMEDIA, a division of AFMKTG