01:11 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 2

03:34 – Creating clarity and defining success

05:26 – Dr. Stephen reiterates the importance of having a vision story and

09:37 – Big hairy audacious goals and next happily achievable goals

15:31 – Identifying your codifying statement

18:46 – Dr. Stephen and Dr. Pete break down KPIs and benchmarks for 2020

21:58 – Setting goals while keeping the four domains of your practice in mind: Attraction

28:21 – Goals to set for conversion

32:12 – Dr. Pete and Dr. Stephen remind the audience of a special goal-setting tool that is available to all listeners of The Remarkable CEO

32:51 – Goals to set for retention and collection

39:44 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode

EPISODE QUOTES

“I don’t want wonkiness. I want clarity. Fuzzy targets don’t get hit.” (06:36)

“Goals can be either terrifically motivating to your team or terribly demotivating.” (12:09)

“Business isn’t hard it’s organized. You’ve got to organize it.” (15:23)

“We’re gonna look at fourth quarter outcomes and then from there we’re gonna say, ‘That’s our, what we would identify as our benchmark.’ This is where we’re starting Day One of Q1 2020 is how we ended Q4 2019. That’s called your benchmark.” (20:56)

“If a patient gets to your office and doesn’t convert and doesn’t start receiving the care, we’ve failed. We’ve failed with our objective. Mission has not been achieved.” (28:36)

“Dr. Pete, you hear me say all the time, ‘One number is a fact, two numbers are a story.’” (30:25)

“We’re in the business of saving lives and, when business is good, everybody wins.” (40:26)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Executive Goal Setting Form

BOOKS MENTIONED

Good To Great : Why Some Companies Make The Leap and Others Don't