Many photographers aren’t even aware that their website performance could be holding them back from profitability and success. A study done by ISPA found that only 34% of the companies they surveyed know their website performance in detail. The importance of website performance in search engines, social media, and other online platforms cannot be overstated. It is an important factor to photography, as it impacts the user experience and conversion rate. If your website isn’t performing well, you can do a few things to improve it efficiently and timely. This podcast is just for you!

In this week’s episode, we look at one of our listener's websites and suggest on;
- Updates to improve visitor engagement
- How & where to use calls-to-action (CTA's)
- How to avoid frustrating your website visitors
- Why avoid social media links specifically on your Contact page.

IN THIS EPISODE ...
[01:54] Website to be reviewed today; CarmenDunham.com
[03:18] Your homepage should be as attractive and comfortable to the users as possible
[04:12] Website colors must be visible, or you get sued based on accessibility standards
[07:11] What your footer section needs to have
[14:16] Whatever your CTA is, make it obvious and accessible on each page of your website 
[17:12] Best ways to optimize the website pages clearly
[20:57] Avoid social media links specifically on your Contact page
[23:54] Integrate your contact form with an email management platform
[25:10] In a nutshell…
[26:33] Things you can do if you want to redo your website
topics:  conversion optimization, website performance, site speed,

---
Meredith's Husband
https://www.meredithshusband.com