00:38 – Dr. Pete and Dr. Stephen read some listener reviews and testimonials 

05:56 – The importance of documenting testimonials 

07:53 – Dr. Pete and Dr. Stephen introduce today’s topic, Collections 

13:28 – What you should actually be measuring in your business or practice 

18:40 – Breaking down marketing and payroll costs  

25:36 – Strategies for capturing these critical metrics 

29:26 – The importance of understanding that metrics are all connected in your business 

31:11 – The sensitive yet vital subject of money 

EPISODE QUOTES

“Testimonials are the nitrous oxide of purpose.” (05:56) (Dr. Stephen)

“The purpose of a business is to add value by solving a problem for another person.” (10:22) (Dr. Stephen)

“One number is a fact. Two numbers is a story.” (14:45) (Dr. Pete)

“As you grow, growth sucks cash.” (18:10) (Dr. Pete)

“When you become a CEO, you stop just running your business on emotions and gut feelings and instinct. And we like to say it’s one part gut, two parts data. And you need that data.” (28:05) (Dr. Stephen)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business