00:37 – Dr. Pete and Dr. Stephen continue their discussion on The Phoenix Plan by discussing Phase 2: Reactivation 

04:38 – Reactivating the missing-in-action (MIA) and previously active patients 

08:36 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion event this April 2020

10:59 – The four reasons previously active patients no longer come in for care 

15:57 – The importance of having systems in place 

20:53 – Dr. Pete and Dr. Stephen take one more moment to promote The Remarkable Practice Attraction Immersion event this April 2020

22:38 – The value of communication and reaching out to patients with specific calls to action

EPISODE QUOTES

“Sometimes, we just think about it from our own perspective. But put yourself in the perspective of your patient right now. What are they thinking? This is disrupting what they were doing. They loved getting their adjustments. They wanted to get well.”

“Categorically, in stabilization, identify what are the four areas that these people are in who are MIA. And then when we reengage with them, and contact them, and stay connected and we want to let’s say schedule them for a consult with the doctor…that gives you a lot more power and authority because you have an understanding of where they’re at to actually direct them.”

“These are extraordinary times, so it calls for extraordinary systems.”

“So, we talk about ABC, right? It’s always be converting. What are you converting them to? The next step.”

“If you can do a virtual connection, where they can feel you and see you in a way that’s just really powerful through video, do that.”

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The Remarkable Practice Immersion Event

Chiro Match Makers Website

Register for Australia VIrtual Immersion