To be a coach, you have to have a level of expertise in your field. To be a truly *great* coach, though, you have to have so much more than technical knowledge. You need a deep repertoire of soft skills that allow you to get the best out of your athletes. On today's episode of The Coach Up, Steve Magness, who has spent his entire life coaching or being coached, explains the attributes shared by great leaders and culture-builders. Of course, these are skills useful to anyone who works with people, whether a "coach" or not, which means they're abilities we'd all be wise to cultivate. Plus: what matters most when it comes to youth coaching.

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Find Brad, Steve, and Clay on Instagram: @bradstulberg, @stevemagness, and @clayskipper

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