00:37 – Dr. Pete and Dr. Stephen pivot to what’s important next: Creating Your Patient Reactivation Plan 

10:19 – The Three C’s System and the value of creating an MIA Report 

14:19 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers

16:58 – Planning your outreach and communication to patients who are missing-in-action 

19:58 – Next steps to focus on to reactivate previously active patients

24:13 – The importance of executing reactivation through scheduling consultations 

29:16 – The value of team training and planning for Phase 3: Mobilization 

EPISODE QUOTES

“In times of war, you don’t focus on commerce, you focus on relationships. That’s the lesson there in stabilization.” (05:35)

“So, the number one thing you need to be doing of the ten-step plan, is transition from Phase One into Phase Two of the Phoenix Plan, which is execute Stabilization but begin to plan for Reactivation.” (08:23)

“What we’re talking about is your role as CEO, which is to marshal the limited resources of your business right? So, you determine, ‘Ok guys, this is where we’re gonna be spending our time, energy, focus and money.’” (08:41)

“Again, the goal is to identify what’s the best strategy to reach this person.” (17:43) (Dr. Pete)

“These people [MIA patients] are gonna need to hear certainty, confidence, clarity, conviction – all our favorite ‘Cs.’ All of that’s gonna need to come out of you and come out of your team.” (19:58)

“One thing a CEO has to develop is the habit of looking for the silver lining.” (27:06) (Dr. Stephen)

“In May, the CEO’s job is to plan and prepare for what you’re gonna execute in June. So, I want you hitting the ground going 100 miles an hour in June. It’s time to execute.” (32:56)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The Remarkable Practice Immersion Event

Chiro Match Makers Website

Download the MIA Report

Download the "10 Things to Do NEXT"