00:37 – Dr. Pete introduces today’s guest, Dr. Chad Woolner who provides his background and speaks to the importance of leveraging webinars to grow your practice 

10:20 – Why Dr. Chad chose webinars as a resource to help other doctors and chiropractors 

15:36 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion

18:22 – How webinars can positively impact scalability, durability and transferability 

20:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

29:28 – How webinars can help CEOs enhance their current practice 

37:36 – The importance of utilizing genuine urgency and scarcity 

39:12 – Where doctors can learn more about Dr. Chad’s work 

EPISODE QUOTES

“I have a passion for educating my patients. I’ve always had a passion for educating them. But I think what’s happening because of the coronavirus situation is that many of us have to look for new ways to be able to reach out to our people.” (05:48)

“What we’re talking about here today is how do business owners – like doctors or chiropractors specifically – use this type of a platform like a webinar to effectively reach their community and to grow their business.” (09:23)

“I love the fact that there’s so much diversity in the profession because, to me, what that means is we’re able to help people in so many diverse ways. I mean, to me that represents us being able to reach deeper and reach wider in terms of helping people.” (13:43)

“When it comes to scalability doc – cause that’s something we’ve talked about – in our program becoming a CEO we talk about the difference between being an owner operator and becoming a CEO. And number one is you have to have an identity shift.” (20:12)

“The minute people assume something is the minute you dramatically decrease the likelihood of them showing up live. There are two key emotional hot buttons that you want to be triggering when people go to your funnel to register for the webinar. And that is curiosity and/or intrigue.” (33:26)

“You can and should, in my humble opinion, be ridiculously transparent about why you’re using urgency and scarcity.” (37:49)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Dr. Chad’s Website

Chiro Match Makers Website