00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Business Optimization Trifecta 

12:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

15:22 – Dr. Pete and Dr. Stephen break down and differentiate the qualities of CEO and COO 

25:50 – Dr. Pete and Dr. Stephen expound on the importance of having an Associate Doctor and COO within your practice 

EPISODE QUOTES

“For you to be able to scale well, you have to do it through the lens of an organizational chart and an accountability chart. You can look through that and you can see how this is possible for it to happen.” (06:39)

“If you’re gonna be a CEO, you must have a COO next to you running the business. Here’s the truth, doc. You can lead the business, but they run the business. You can lead the team, but they run the team. This is the nature of the COO.” (08:54)

“A CEO sounds like this. These are the types of qualities you have. You’re very high-level and big picture. You’re passionate. You’re emotional. You’re inspiring. You’re driven. You’re a creative genius. You like to use brute force because you’re an engine, you’re an eight-cylinder V8. You’re the turbo and you have a lot of thrust energy. That’s the qualities of the CEO.” (16:41)

“So, as we analyze our team, we think about, ‘who do I need on my team?’ The ‘who’ is the right person in the right position. And the right position is defined by GWC.” (22:18)

“Historically, most Associate Doctors are really looking for, and what’s ideal, they want to be able to be a really great doctor and great chiropractor.” (27:25)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website