Get in, we're going shopping. Dive into the business of luxury fashion and the 10 things no one ever told you about this exclusive industry. From appointment-based shopping to the actual quality behind the world's leading luxury fashion brands, you'll learn everything you need to know to sit front row at any fashion week with confidence.

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In today's episode, we cover the following:

• Intro (3:06)
• Old money fashion (5:43)
• Amber's fashion journey (7:10)
• The money in the fashion game (13:26)
• Who's buying luxury fashion? (21:09)
• What is a VIC (27:53)
• The secrets behind fashion shows (32:47)
• Luxury goods sales appointments (41:03)
• Five different types of luxury brands (44:21)
• Luxury items maintain their value on the resell market (46:58)
• Luxury brands that are crushing it (49:35)
• Luxury goods consumers see their purchases as a reward (52:21)
• Intentional shopping (53:12)

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Resources:

• Episode 002: Secure the Bag: How to Buy a Birkin
• Episode 032: Travel Like a Millionaire with Heather Christopher
• Plan your Fashion Week calendar
• Study: How Cartier's Strategy Made it the King of Luxury Jewelers
• Case Study: Selling Luxury to the 1%
• Industry Secrets: Glamour and Paychecks at Fashion Shows
• Christine Chiu's Paris Couture Week Diary

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Connect with the Old Money Podcast:

Web: OldMoneyPodcast.com

Email: [email protected]

Instagram: @OldMoneyPodcast

TikTok: @OldMoneyPodcast

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Copyright (c) Old Money 2024.

The content presented in this podcast is intended to entertain, educate, inspire and support listeners in their personal and professional development and does not constitute business, financial, or legal advice. Please note that this episode may contain paid endorsements and advertisements for products and services for which individuals on the show may have a direct or indirect financial interest in products or services related to the episode.