Over the years, the role a website can play for a small business has changed and evolved. In the past, you may have perceived your website as a place to showcase your products and services — what you have to offer as a small business. Today, though, you may see your website as the visual foundation from which your small business can grow and succeed — a connection-driven resource for your visitors. Your website can help you form a meaningful connection with your visitors, guide your visitors toward the products or services best aligned with their needs, and equip your visitors to purchase your products or book your services. Summed up, your website can grow your small business in measurable, meaningful ways. Today, we want to explore 5 ways to make your website work for your business… to ensure that your website is more than a place to showcase your portfolio of work — but also a purpose-driven resource designed to serve your audience and grow your business.

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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.

About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com