What are the best practices to be in the business of having a “world-class” agency?

*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.

Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.

Find out the 3 most important things YOU should do if you start your own agency today.

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Check out Jerry’s Estate Agent Content Club: https://estateagentcontent.co.uk/

Some key takeaways:

➡️ A world-class estate agency is determined by their culture and values.

➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.

➡️ Content marketing is about putting something out there that solves problems for your audience.

Some great moments:

✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”

✅ “Just position yourself as being helpful and interesting to your audience”

✅ “If someone cares, they will share!”

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