How does your website become a resource you can use to grow your small business? Beyond having a strong, purpose-driven visual foundation through your brand and web design — monitoring your website analytics or the ways in which your website is being used by your audience can make a big difference. Today, we want to share what website analytics are and why they matter.

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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.

About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com